Author: Aaron Chichioco

Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development, but digital marketing, branding, eCommerce strategy and business management tactics as well. For more information about Aaron, visit

Most people don’t want to be sold to, especially when they’re on social media. Web users tend to ignore ads or any content that looks like one, a behavior known as banner blindness. Thankfully, there’s a way for businesses to reach a broader audience on social media without being too salesy or promotional: native content. Native Content: Low-Key But Effective Advertising Native advertising is a paid marketing strategy that uses content that looks like a site’s non-ad media. Native ads are served to a targeted audience and are more focused on providing useful information or entertaining content. In addition, they…

Read More