Most people don’t want to be sold to, especially when they’re on social media. Web users tend to ignore ads or any content that looks like one, a behavior known as banner blindness. Thankfully, there’s a way for businesses to reach a broader audience on social media without being too salesy or promotional: native content. Native Content: Low-Key But Effective Advertising Native advertising is a paid marketing strategy that uses content that looks like a site’s non-ad media. Native ads are served to a targeted audience and are more focused on providing useful information or entertaining content. In addition, they…