Author: Aaron Chichioco

Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development, but digital marketing, branding, eCommerce strategy and business management tactics as well. For more information about Aaron, visit http://designdoxa.com/about-us/.

Most people don’t want to be sold to, especially when they’re on social media. Web users tend to ignore ads or any content that looks like one, a behavior known as banner blindness. Thankfully, there’s a way for businesses to reach a broader audience on social media without being too salesy or promotional: native content. Native Content: Low-Key But Effective Advertising Native advertising is a paid marketing strategy that uses content that looks like a site’s non-ad media. Native ads are served to a targeted audience and are more focused on providing useful information or entertaining content. In addition, they…

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