Twitter claims to have 126 million daily active users. With numbers like this, it only makes sense that some of those people should follow you.
The trouble is, you don’t know how to attract them to click that “Follow” button.
We’ve got the inside tips you need to boost your audience.
Here are ten creative ways to get Twitter followers.
1. Don’t Neglect Family & Friends
They might not be your target audience, but they will become loyal followers. Don’t overlook them just because they are family.
2. Use a Directory
With a directory of social media users, you can find ways to feature your Twitter account for next to nothing. It’s the best way to implement display advertising and doesn’t take much effort.
You want to work with a company that allows you to target by country and interests. Otherwise, you will get lumped together solely by location, which isn’t going to work.
3. Get Active
No, we aren’t suggesting you start exercising, although that won’t hurt. What you need to do is have an active Twitter account.
Now, let’s get clear, you can quickly start spamming if you don’t purposefully tweet. It’s time to be a responsible tweeter.
Otherwise, you could end up in Twitter jail. Trust us; you don’t want to go there.
Make time to tweet every day. Every time you do, you increase your visibility. It doesn’t even take that much time; simply retweet a few things while consuming your morning coffee.
We recommend that you tweet a few times throughout the day – try not to do it all at once. Drip-feed the tweets over your day. You can also schedule the tweet times to make sure you are following a routine.
4. Run a Twitter Contest
It doesn’t get any easier to run a twitter contest. Just make sure you have a stellar prize.
It also helps if you put a little effort into the planning. Sure, you will have some people that unfollow you when the contest is over, but what you gain will be worth your energy.
5. Live-Tweet an Event
Have you ever dreamt about being a reporter? Pick one local event and start covering it live on Twitter.
It could be a political speech, conference, PR event or sports game. There is really no limit to what you could cover.
If the access is exclusive, you will have a more significant following for the coverage. You also want to choose something relatively popular.
If you are planning to cover Merfest in North Carolina, you are only going to gain followers that are fascinated with mermaids.
Once you find the awesome event to cover, watch your followers grow. Just make sure you are using the right hashtags to promote the event. Otherwise, you are just rambling and no one is listening.
In the process, you do want to be careful of your existing followers. They might not appreciate the tweets.
6. Host a Twitter Chat
Think debates, interviews, Q&A’s, creative polls and panels. Pick one willing victim and start a chat.
You want to select the person carefully. They must have tons of followers for this to be effective.
Of course, you won’t want to look stupid, so make sure you brush up on your debate skills first.
7. Start a Tweetup
That’s not a typo. A Tweetup is just like a meetup, but better.
You want to target people with the interests your audience should have. Then, create a fun meeting for them to join in with.
While there doesn’t have to be a compelling reason to join in, it won’t hurt to have one. For example, if you want your audience to love sports, then create a Tweetup at the local game.
During that event, you might even be able to persuade a local player to stop by and say hello. You can encourage them to visit if you promise them some new followers as well.
Before social media, companies had to network to get business. These methods still work today, even though we all attempt to avoid dealing with real people.
Find a networking group with the people that fit your target audience.
As you mingle, hand out your cards, complete with your Twitter @handle. Then, reach out to your new friends and ask them to follow you.
Of course, you will turn up the charm and make yourself irresistible in order to get results.
9. Tell a Story
If you are a pro, then you already know this tactic and probably don’t need to read this post in the first place. If you aren’t, you must know that you can get massive engagement if you are willing to tell a story.
Aim to create one good thread each week. If you have time for more – go for it.
Focus on creating high-quality content, which is much more valuable than quantity.
For example, take a look at this story about railroad tracks. Once you are done learning a little something, check out how many retweets and likes it received. Stunning!
10. Don’t Buy Followers
We know this is a how-to guide, but this one is too important to exclude.
Never buy followers.
You may not know the difference between fake and real paid-for followers, but Twitter does and you will lose them all. There’s never a reason to pay for a certain number of followers.
It won’t work and it’s against the rules. Whose rules? Twitter.
Some sites claim they can boost your followers if you just give them your password. Does this sound like a good idea? No, it’s not.
They lure followers with mass churning and follow-baiting. Basically, they will follow 100 people, wait for them to follow and then simply unfollow them.
Guess what? Twitter knows this is going on and is ready to suspend your account for it.
Those companies can also DM spam your followers, sometimes with malware links.
You Can Find Creative Ways to Gain Twitter Followers
It’s possible to gain new followers every day without shady practices. Sure, some of them will require time or some money, but it will be well worth your investment if you do it right.
Start experimenting and see what works for you.
Social Media ROI: What You Should and Shouldn’t Do [Infographic]
Social media can help brands reach out to their target audience easily. However, developing a strong presence on social media does require a significant amount of investment.
It requires you to put in a lot of time and money.
It’s natural to expect a fair return on your investment. To help you boost your social media ROI, we’ve put together a list of do’s and don’ts.
Let’s first discuss what you need to do to maximize your social media ROI.
Establish Clear Goals
Only if you know what you want to achieve, you can work on building a successful strategy.
To sharpen your focus, it’s a good idea to narrow down your goals. Not only will this help you streamline your processes, but also maximize your ROI.
Collaborate with Influencers
By partnering with influencers that fit with your brand, you can take your social media game to the next level. These influencers have a strong relationship with their followers.
They can help you increase your brand awareness, sales, and reach out to a broad audience. Moreover, provided you hit the right chords, influencer marketing is exceptionally cost-effective.
Now that you know what you should do, let’s discuss things that you should avoid doing.
Prioritize Quantity Over Quality
The key to developing a successful social media marketing strategy is to deliver high-quality and engaging content.
There is a lot of content on social media already. It’s likely that your audience is already burned out from content fatigue.
So, always put quality before quantity.
Forget to Track Your Success
Amidst devoting yourself to creating kickass content, do not forget the most crucial step—evaluation. While this may seem scary, it will help you eliminate ineffective strategies and leverage those that really work.
When done right, social media marketing can be a boon!
You can leverage multiple social media marketing tools to boost your ROI. Plus, some of them are free!
For a list of the best ones out there, read this on my blog shanebarker.com.
5 Steps to Conquering Your Fear of Making YouTube Videos
It’s a scary thought, right? Putting yourself out there for the entire world to watch and judge can be downright frightening. In fact, fear is the number one reason people state for not doing YouTube videos.
Trust me, I can relate.
I was the shy kid in school that hated getting up in front of people. Even though I was pretty comfortable clowning around on camera with family and friends, I never thought I’d be putting myself on YouTube for a bunch of strangers to see.
It took me a year before I got up enough nerve to record my first video. But I quickly learned that the more videos I created, the easier it became.
So here are some tips to ease your fear of making YouTube videos…
Avoid Using a Script
You might think placing a script in front of you is going to ease your fears, but here’s the deal…
If you read from a piece of paper word for word, it might come across very robotic and unnatural. If you need notes, just create an outline with the high-level points and place it right below or alongside the camera.
You can glance at the topics and use those as talking points throughout the video.
Trust yourself. If you know your material, you won’t have any problem expanding on your main points.
Your Editor is Your Best Friend
I remember when I first started doing videos, I didn’t know much about editing. So I would keep recording takes until the videos were almost perfect.
For some videos, that would mean starting over 7 or 8 times. I was creating so much extra work for myself.
You don’t have to be perfect with your takes. Learn to use your editor so you can cut out the ummms, errrrs and awkward pauses.
No matter what software you use, there’s a YouTube tutorial out there with instructions for how to edit video.
Do a Test Run
Some people suggest rehearsing in the mirror. While that is certainly one way to practice, it’s better to rehearse in the actual setting you are going to use for your final take.
Record yourself a few times and watch it back. Jot down two or three things you want to improve upon and do another test run.
Keep doing them until you are more comfortable. I guarantee you’ll get better with every take.
You Don’t Have to Be Perfect
An editor is great for removing bigger mistakes that interrupt flow or reveal incorrect facts, but you don’t have to get rid of every flaw.
Small imperfections here and there make the video seem more natural. Remember, no one expects your video to be perfectly polished.
You can even have fun with your mistakes from time to time. Don’t take yourself too seriously. People will appreciate that, and it makes the presentation more enjoyable.
People often say to me, “I feel like you are sitting in my living room talking to me.”
Not only does being conversational make your audience feel at ease, but it will also help you relax as the presenter. Just pretend you are talking to a friend or family member.
Trying to be extra polished can actually make you more nervous and seem uptight. Relax and remember tip #4.
We Are Our Worst Critics
I remember helping a friend with her videos, and she pointed out all these things she hated about her presentation.
What’s funny is I didn’t notice a single one of them until she brought them to my attention. Then, of course, I couldn’t help but notice after that.
We all have things we’d like to change about ourselves, so the playing field is pretty even there. Also, most people won’t even notice or care about the things that bother you. At the end of the day, if you are giving them what they want, they’ll be happy.
Sure, you may encounter some nasty trolls who try to make your life miserable, but they have delete and block buttons for that. Plus, the YouTube commenting system is very anti-troll friendly.
Just remember, once you conquer that fear, the benefits of creating video outweigh the negatives by far. So go for it!