Twitter claims to have 126 million daily active users. With numbers like this, it only makes sense that some of those people should follow you.
The trouble is, you don’t know how to attract them to click that “Follow” button.
We’ve got the inside tips you need to boost your audience.
Here are ten creative ways to get Twitter followers.
1. Don’t Neglect Family & Friends
They might not be your target audience, but they will become loyal followers. Don’t overlook them just because they are family.
2. Use a Directory
With a directory of social media users, you can find ways to feature your Twitter account for next to nothing. It’s the best way to implement display advertising and doesn’t take much effort.
You want to work with a company that allows you to target by country and interests. Otherwise, you will get lumped together solely by location, which isn’t going to work.
3. Get Active
No, we aren’t suggesting you start exercising, although that won’t hurt. What you need to do is have an active Twitter account.
Now, let’s get clear, you can quickly start spamming if you don’t purposefully tweet. It’s time to be a responsible tweeter.
Otherwise, you could end up in Twitter jail. Trust us; you don’t want to go there.
Make time to tweet every day. Every time you do, you increase your visibility. It doesn’t even take that much time; simply retweet a few things while consuming your morning coffee.
We recommend that you tweet a few times throughout the day – try not to do it all at once. Drip-feed the tweets over your day. You can also schedule the tweet times to make sure you are following a routine.
4. Run a Twitter Contest
It doesn’t get any easier to run a twitter contest. Just make sure you have a stellar prize.
It also helps if you put a little effort into the planning. Sure, you will have some people that unfollow you when the contest is over, but what you gain will be worth your energy.
5. Live-Tweet an Event
Have you ever dreamt about being a reporter? Pick one local event and start covering it live on Twitter.
It could be a political speech, conference, PR event or sports game. There is really no limit to what you could cover.
If the access is exclusive, you will have a more significant following for the coverage. You also want to choose something relatively popular.
If you are planning to cover Merfest in North Carolina, you are only going to gain followers that are fascinated with mermaids.
Once you find the awesome event to cover, watch your followers grow. Just make sure you are using the right hashtags to promote the event. Otherwise, you are just rambling and no one is listening.
In the process, you do want to be careful of your existing followers. They might not appreciate the tweets.
6. Host a Twitter Chat
Think debates, interviews, Q&A’s, creative polls and panels. Pick one willing victim and start a chat.
You want to select the person carefully. They must have tons of followers for this to be effective.
Of course, you won’t want to look stupid, so make sure you brush up on your debate skills first.
7. Start a Tweetup
That’s not a typo. A Tweetup is just like a meetup, but better.
You want to target people with the interests your audience should have. Then, create a fun meeting for them to join in with.
While there doesn’t have to be a compelling reason to join in, it won’t hurt to have one. For example, if you want your audience to love sports, then create a Tweetup at the local game.
During that event, you might even be able to persuade a local player to stop by and say hello. You can encourage them to visit if you promise them some new followers as well.
Before social media, companies had to network to get business. These methods still work today, even though we all attempt to avoid dealing with real people.
Find a networking group with the people that fit your target audience.
As you mingle, hand out your cards, complete with your Twitter @handle. Then, reach out to your new friends and ask them to follow you.
Of course, you will turn up the charm and make yourself irresistible in order to get results.
9. Tell a Story
If you are a pro, then you already know this tactic and probably don’t need to read this post in the first place. If you aren’t, you must know that you can get massive engagement if you are willing to tell a story.
Aim to create one good thread each week. If you have time for more – go for it.
Focus on creating high-quality content, which is much more valuable than quantity.
For example, take a look at this story about railroad tracks. Once you are done learning a little something, check out how many retweets and likes it received. Stunning!
10. Don’t Buy Followers
We know this is a how-to guide, but this one is too important to exclude.
Never buy followers.
You may not know the difference between fake and real paid-for followers, but Twitter does and you will lose them all. There’s never a reason to pay for a certain number of followers.
It won’t work and it’s against the rules. Whose rules? Twitter.
Some sites claim they can boost your followers if you just give them your password. Does this sound like a good idea? No, it’s not.
They lure followers with mass churning and follow-baiting. Basically, they will follow 100 people, wait for them to follow and then simply unfollow them.
Guess what? Twitter knows this is going on and is ready to suspend your account for it.
Those companies can also DM spam your followers, sometimes with malware links.
You Can Find Creative Ways to Gain Twitter Followers
It’s possible to gain new followers every day without shady practices. Sure, some of them will require time or some money, but it will be well worth your investment if you do it right.
Start experimenting and see what works for you.
5 Steps to Conquering Your Fear of Making YouTube Videos
It’s a scary thought, right? Putting yourself out there for the entire world to watch and judge can be downright frightening. In fact, fear is the number one reason people state for not doing YouTube videos.
Trust me, I can relate.
I was the shy kid in school that hated getting up in front of people. Even though I was pretty comfortable clowning around on camera with family and friends, I never thought I’d be putting myself on YouTube for a bunch of strangers to see.
It took me a year before I got up enough nerve to record my first video. But I quickly learned that the more videos I created, the easier it became.
So here are some tips to ease your fear of making YouTube videos…
Avoid Using a Script
You might think placing a script in front of you is going to ease your fears, but here’s the deal…
If you read from a piece of paper word for word, it might come across very robotic and unnatural. If you need notes, just create an outline with the high-level points and place it right below or alongside the camera.
You can glance at the topics and use those as talking points throughout the video.
Trust yourself. If you know your material, you won’t have any problem expanding on your main points.
Your Editor is Your Best Friend
I remember when I first started doing videos, I didn’t know much about editing. So I would keep recording takes until the videos were almost perfect.
For some videos, that would mean starting over 7 or 8 times. I was creating so much extra work for myself.
You don’t have to be perfect with your takes. Learn to use your editor so you can cut out the ummms, errrrs and awkward pauses.
No matter what software you use, there’s a YouTube tutorial out there with instructions for how to edit video.
Do a Test Run
Some people suggest rehearsing in the mirror. While that is certainly one way to practice, it’s better to rehearse in the actual setting you are going to use for your final take.
Record yourself a few times and watch it back. Jot down two or three things you want to improve upon and do another test run.
Keep doing them until you are more comfortable. I guarantee you’ll get better with every take.
You Don’t Have to Be Perfect
An editor is great for removing bigger mistakes that interrupt flow or reveal incorrect facts, but you don’t have to get rid of every flaw.
Small imperfections here and there make the video seem more natural. Remember, no one expects your video to be perfectly polished.
You can even have fun with your mistakes from time to time. Don’t take yourself too seriously. People will appreciate that, and it makes the presentation more enjoyable.
People often say to me, “I feel like you are sitting in my living room talking to me.”
Not only does being conversational make your audience feel at ease, but it will also help you relax as the presenter. Just pretend you are talking to a friend or family member.
Trying to be extra polished can actually make you more nervous and seem uptight. Relax and remember tip #4.
We Are Our Worst Critics
I remember helping a friend with her videos, and she pointed out all these things she hated about her presentation.
What’s funny is I didn’t notice a single one of them until she brought them to my attention. Then, of course, I couldn’t help but notice after that.
We all have things we’d like to change about ourselves, so the playing field is pretty even there. Also, most people won’t even notice or care about the things that bother you. At the end of the day, if you are giving them what they want, they’ll be happy.
Sure, you may encounter some nasty trolls who try to make your life miserable, but they have delete and block buttons for that. Plus, the YouTube commenting system is very anti-troll friendly.
Just remember, once you conquer that fear, the benefits of creating video outweigh the negatives by far. So go for it!
5 Foolproof Ways To Generate Leads Through Social Media
Social media marketing has become a pinnacle of all types of marketing campaigns.
Many businesses, big or small, use social media to consistently boost their brand’s visibility and awareness, propelling customer engagements.
It can be a powerful marketing tool for developing leads, a goldmine rather. However, the only problems, most businesses don’t leverage social media platforms optimally to generate new leads.
If you’re among those businesses, read on to know what you can do differently to get the results you desire.
5 foolproof strategies you can implement to generate more leads through social media
Select the right platform
Today, if your brand is not visible on your target audience’s timeline, you can be sure that your competitor is.
It is vital to have a powerful social media presence in today’s corporate stratosphere. However, it is also true that we see an increasing number of social media networks that people use. So, it is unwise to engage with your customers using multiple platforms.
Apart from the fact that you are going to be wasting time, you won’t be getting the leads you hoped for. So, the best thing to do here is using a social media scheduler to make the most out of your marketing strategies on popular social networks such as Facebook, Youtube, and Instagram.
You will need to narrow down all the viable options and focus on your efforts on social channels that can help get you the results you want. That also depends on the type of product or service you are offering.
Content will always be king
In the era of social media, there are plenty of people that think blogging has gone out of fashion – that it is no longer relevant. And because of the speed and simplicity of using social marketing tools, most have abandoned blogging and just focus on using social media ads to generate more leads.
This is unwise!
As per studies, it was identified that businesses that invest in blog content are able to make 67% more leads than the companies that don’t. Despite the demand and popularity of social networking platforms, it is hard to deny the increasing demand for quality content.
Diversity is what is going to help you generate leads. Sure, all the photos and videos that you post on your social media will help with social media engagement, but never stick to doing one thing.
Mix things up, throw in quality, yet relevant blog or two to spice up your engagement. You can establish yourself as an authority on the type of service or brand you are marketing. And once your fans and followers see you as the industry expert in your niche, you can be sure more leads will flock to you!
Market gated content
Gated content is an excellent way of gaining more leads. You can use gated content to request users to fill out short forms in return for content.
You may have come across gated content on social media every now and then, where you have to like the page or fill out a form to access the content or to avail of an offer.
According to research, it was discovered that 80% of business-to-business products are gated. However, this will only work if you are offering valuable content (such as webinars, case studies, or ebooks) in exchange.
Users must trust the source of the content; it should be valuable enough that they give you their email. But if you are a startup, then you aren’t visible to your target audience yet. So gated content is not going to work for you here. You are going to have first to develop a relationship with your prospects and gain their trust. Think of a blog!
Word of mouth campaign
In the digital stratosphere, customer referrals or word of mouth marketing has become a critical source of generating new leads. As a matter of fact, many people actively seek consistent and sure-shot recommendations from their friends and family.
They are of the view that if their friends recommend them a product or service they trust, it must be great. How often have your peers or friends recommended that you try a lunch menu from a restaurant you have not heard of?
Similarly, you must have also purchased a product just because a social influencer or a family member recommended it. And chances are you may have also shared your experience forward.
Consumers today are smart and savvy. They don’t easily get enticed by brand advertisements; what they look for are good and bad reviews or feedback left by other customers. That is what drives them to make their buying decision.
That is also why, as a business, you should always ask your customers to leave you honest feedback or review. Many would be happy to recommend your product or service to their group of friends or family. These are the people who are going to help you expand, gain momentum and popularity in a competitive market.
Invest in giveaways and contests
Another great way of developing leads is to post social media giveaways and contests frequently. Apart from helping you generate leads, this is also going to help increase your brand’s visibility, awareness, and overall engagement.
However, if you want this to work out the way you hope, you have to give your users what they want, something that appeals to them.
You may have come across multiple giveaways saying how you could win the new iPhone or iPad if you participate in a contest. This is an excellent idea, but remember, be sure to run a giveaway that is related to your business. The point is to attract new prospects, not new entrants.
Your ultimate goal is to generate leads and boost sales. That means you must offer a contest that focuses on your ideal audience.
Generating new leads is not rocket science; you need to know what works for you. These are amongst the top tips you can implement to expedite your sales and propel your company into the future.