Category: Business

  • How to Maximize Battery Life on Your iPhone?

    There’s nothing more frustrating than seeing your iPhone’s battery drain faster than you’d like, especially when you’re out and about with no charger in sight. Whether you’re an avid gamer, a social media enthusiast, or a business professional who relies heavily on your iPhone for work, maximizing your device’s battery life is crucial. This article will provide you with practical tips and tricks to extend your iPhone’s battery life, ensuring that your device is always ready when you need it.

    Adjust Your Screen Brightness

    One of the biggest culprits of battery drain on your iPhone is the screen brightness. While a bright, vibrant display is visually appealing, it can significantly reduce your battery life. To maximize your battery life, consider reducing your screen brightness or enabling auto-brightness. You can do this by going to Settings > Display & Brightness and adjusting the brightness slider or toggling on auto-brightness.

    Limit Background App Refresh

    Background App Refresh allows your apps to check for updates and new content even when you’re not using them. While this feature can be convenient, it can also drain your battery. To limit Background App Refresh, go to Settings > General > Background App Refresh and select ‘Off’ or ‘Wi-Fi’ to reduce battery usage.

    Turn Off Dynamic Wallpapers and Motion Effects

    Dynamic wallpapers and motion effects such as parallax can make your iPhone interface more visually interesting. However, these features can also consume more battery power. To turn them off, go to Settings > Wallpaper > Choose a New Wallpaper and select a still image. For motion effects, go to Settings > Accessibility > Motion and reduce motion.

    Update Your iPhone Regularly

    Apple regularly releases software updates that include improvements to battery life and performance. Therefore, keeping your iPhone updated can help maximize your battery life. To check for updates, go to Settings > General > Software Update.

    Use Wi-Fi Instead of Cellular Data

    Using Wi-Fi instead of cellular data can help save battery life. When you’re connected to Wi-Fi, your iPhone doesn’t need to expend as much energy to download data. To connect to Wi-Fi, go to Settings > Wi-Fi and select a network.

    Turn Off Push Email

    If your email is set to push, your iPhone will constantly check for new messages, which can drain your battery. Consider changing your email settings to manually fetch new messages or fetch them less frequently. You can do this by going to Settings > Mail > Accounts > Fetch New Data.

    Reset Settings

    If you’ve tried everything and your battery is still draining quickly, you might want to consider resetting all settings on your iPhone. This won’t delete any data, but it will reset settings like Wi-Fi passwords and screen brightness. To reset all settings, go to Settings > General > Reset > Reset All Settings.

    In conclusion, there are several ways to maximize your iPhone’s battery life, from adjusting screen brightness and limiting background app refresh to turning off dynamic wallpapers and motion effects. Regularly updating your iPhone, using Wi-Fi instead of cellular data, turning off push email, and resetting settings can also help. By implementing these tips, you can ensure that your iPhone is always ready to perform when you need it most.

  • Why Does Apple Use Proprietary Connectors?

    Apple Inc., the tech giant known for its innovative and high-quality products, has always been a trendsetter in the industry. One of the unique aspects of Apple’s product design is its use of proprietary connectors, such as the Lightning connector for iPhones and iPads, and the MagSafe connector for MacBooks. But why does Apple choose to use proprietary connectors instead of universal ones like USB? This article will delve into the reasons behind Apple’s decision and its implications for consumers and the tech industry.

    Control Over Product Design

    One of the primary reasons Apple uses proprietary connectors is to maintain control over its product design. Apple is known for its sleek, minimalist design aesthetic, and using proprietary connectors allows the company to create products that are visually cohesive and distinct. For example, the Lightning connector is much smaller and more streamlined than a standard USB connector, which fits with the slim design of the iPhone and iPad.

    Enhanced User Experience

    Apple’s proprietary connectors also contribute to an enhanced user experience. The Lightning connector, for instance, is reversible, meaning it can be inserted into a device in either direction. This eliminates the frustration of trying to plug in a connector the wrong way, a common issue with USB connectors. Similarly, the MagSafe connector for MacBooks is designed to disconnect easily if someone trips over the power cord, preventing the laptop from being pulled off a table or desk.

    Financial Benefits

    There are also financial benefits to using proprietary connectors. Apple charges licensing fees to third-party manufacturers who want to make accessories that use its connectors. This creates an additional revenue stream for the company. Moreover, by controlling the connectors, Apple can also control the accessory market to some extent, ensuring that any products that connect to its devices meet its quality standards.

    Drawbacks and Criticisms

    Despite these benefits, Apple’s use of proprietary connectors has also drawn criticism. Consumers often find it inconvenient to have to use different connectors for different devices, especially if they own products from multiple brands. There are also environmental concerns, as proprietary connectors can contribute to electronic waste when they become obsolete.

    Despite these criticisms, it seems unlikely that Apple will abandon its use of proprietary connectors anytime soon. The company has recently introduced a new type of proprietary connector, the Ultra Accessory Connector (UAC), for its accessories. However, there are also signs that Apple may be moving towards more universal standards in some areas, as evidenced by the inclusion of USB-C ports on recent MacBook models.

    In conclusion, Apple’s use of proprietary connectors is a strategy that has both benefits and drawbacks. It allows the company to maintain control over its product design, enhance the user experience, and generate additional revenue. However, it can also lead to inconvenience for consumers and contribute to electronic waste. As technology continues to evolve, it will be interesting to see how Apple’s approach to connectors and ports evolves as well.

  • Who Are Apple’s Biggest Competitors Today?

    Apple Inc., a multinational technology company, has been a dominant player in the tech industry for decades. Known for its innovative products like the iPhone, iPad, and Mac computers, Apple has a reputation for setting trends and pushing boundaries. However, the tech landscape is fiercely competitive, and several companies are vying for market share. This article will delve into who Apple’s biggest competitors are today, examining their strengths and strategies in this high-stakes game of technological supremacy.

    Google

    Google, a subsidiary of Alphabet Inc., is one of Apple’s most formidable competitors. While Google is primarily known for its search engine, it also competes with Apple in several other areas. Google’s Android operating system is the main rival to Apple’s iOS, and its Pixel smartphones compete directly with the iPhone. Google also offers a range of other products and services, such as Google Home (a competitor to Apple’s HomePod) and Google Drive (a competitor to Apple’s iCloud).

    Samsung

    South Korean tech giant Samsung is another significant competitor to Apple. Samsung’s Galaxy smartphones and tablets have been the main Android-based competitors to Apple’s iPhone and iPad. Samsung also competes with Apple in the wearable tech market with its Galaxy Watch series. Furthermore, Samsung is a leading manufacturer of OLED displays, a technology used in many of Apple’s products.

    Microsoft

    Microsoft, one of the world’s largest software companies, competes with Apple in several areas. Microsoft’s Windows operating system is a direct competitor to Apple’s macOS, and its Surface line of tablets and laptops competes with the iPad and MacBook. Microsoft also offers a range of cloud services, such as Azure and Office 365, which compete with Apple’s iCloud and iWork suite.

    Amazon

    Amazon, while primarily an e-commerce company, also competes with Apple in several areas. Amazon’s Echo devices compete with Apple’s HomePod, and its Fire tablets compete with the iPad. Amazon also offers a range of streaming services, such as Amazon Music and Prime Video, which compete with Apple Music and Apple TV+.

    Huawei

    Chinese tech company Huawei is a significant competitor to Apple, particularly in the smartphone market. Huawei’s smartphones, which run on Android, have been gaining popularity worldwide, challenging Apple’s iPhone dominance. Huawei also competes with Apple in the tablet and wearable tech markets.

    In conclusion, while Apple continues to be a dominant player in the tech industry, it faces stiff competition from several companies. Google, Samsung, Microsoft, Amazon, and Huawei are all vying for market share, each with their unique strengths and strategies. As technology continues to evolve, it will be interesting to see how these competitive dynamics play out.

  • How To Keep Your Office Tidy Even if You Are Busy

    How To Keep Your Office Tidy Even if You Are Busy

    Staying organized in a busy world can often feel like a herculean task, especially when it comes to maintaining a tidy office. Amid the hustle and bustle of work, the last thing you want to worry about is an untidy workspace. However, a clean office is more than just a visual pleasure; it also enhances productivity, reduces stress, and creates a positive impression.

    But how can you achieve this seemingly elusive goal when you’re swamped with work? Here are some practical ways to maintain a clean and organized office even when you’re busy.

    Plan and Prioritize

    Just as you prioritize your daily tasks, you need to set aside time for cleaning. This doesn’t necessarily mean you have to spend hours; even a few minutes each day can make a huge difference. Dedicate 10 minutes at the start or end of your day for cleaning. You can use this time to clear your desk, organize your documents, or sanitize your workspace.

    Implement the ‘Clean As You Go’ Rule

    Adopting the ‘clean as you go’ (CLAYGO) principle can significantly improve the tidiness of your workspace. It simply means cleaning up after yourself instead of waiting to do it later. For instance, when you finish a meeting, take a few moments to clear the table of cups, papers, or any other items. This rule ensures that messes do not accumulate, keeping your office tidy with minimal effort.

    Digitalize Your Work

    In the digital age, paper clutter can often be avoided. Whenever possible, digitalize your work. Store documents on cloud platforms, use digital note-taking apps, and send emails instead of paper memos. Not only will this reduce clutter, but it also makes it easier to find and organize your files.

    Organize Your Desk

    A clean desk often translates to a clean mind. Invest in desk organizers, use file holders, and keep only what you need on your desk. Everything else should be stored appropriately. Regularly clearing your desk of unnecessary items can help maintain a neat workspace.

    Use Storage Solutions

    Proper storage solutions can drastically improve the tidiness of your office. Invest in filing cabinets, bookshelves, and storage boxes to ensure every item has a home. Labeling these storage spaces can also help keep things organized and make it easier to find what you need when you need it.

    Hire a Rubbish Disposal Company

    rubbish removal van

    Sometimes, the amount of rubbish in an office can be overwhelming, especially if you have a large office or if your work involves a lot of physical materials. In such cases, hiring a professional rubbish disposal company can be a lifesaver.

    Rubbish disposal companies provide regular pick-ups and ensure that your office waste is disposed of properly. They can handle a wide range of waste, including paper, plastic, electronic waste, and more. By outsourcing this task, you can focus on your work and still maintain a clean and tidy office.

    When choosing a rubbish disposal company, consider factors such as their recycling policies, service frequency, cost, and reliability. A good rubbish disposal company should not only help keep your office clean but also align with your environmental sustainability goals.

    Delegate and Encourage Team Participation

    Keeping an office tidy is not a one-person job. Encourage your team to participate in maintaining a clean workspace. Delegate cleaning tasks, encourage everyone to adhere to the CLAYGO principle, and make cleanliness a part of your office culture.

    In conclusion, maintaining a tidy office even when you’re busy is achievable. It requires a bit of planning, the right strategies, and sometimes the help of professional services. Remember, a clean office is not just about appearances; it’s also about creating a conducive work environment that fosters productivity and a sense of well-being. With these tips, you can stay on top of your work and still enjoy a clean and organized workspace.

  • Innovative Ways to Include Virtual Reality in Your Marketing

    Innovative Ways to Include Virtual Reality in Your Marketing

    Incorporating virtual reality into your ongoing marketing campaigns is a decision that brings with it a number of distinct advantages, essentially all at the exact same time. For starters, you’re creating a far more unique experience than a lot of people are probably used to – particularly if your competitors are still bombarding people with blog posts, white papers and other forms of static (not to mention unimpressive) content.

    But not only does this help your brand stand out in a crowd, but it also allows you to form a much deeper connection between you and the members of your target audience, too. Yes, channels like social media are great for engagement – but the right approach to virtual reality can really take that to the next level, offering an experience that people will literally not be able to get through other means.

    Finally, you’re creating the type of experience that also helps you totally avoid online ad blockers – something that is becoming a bigger problem for marketers of all types as time goes on. According to one recent study, about 30% of all Internet users currently employ ad blocking software and by creating content that people actually want to engage with, suddenly you have access to this not-insignificant portion of your audience that is essentially locked off to your competitors.

    But at the same time, a VR virtual reality campaign requires an approach that is a fair bit different than what you may be used to with other types of collateral. Therefore, if you want to wield the full power of this 21st century marketing opportunity to your advantage, there are a few key things you’ll need to keep in mind.

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    Harnessing the Intent of Virtual Reality

    By far, the most important thing for you to understand about taking advantage of virtual reality marketing is that what you’re really trying to do is put someone “inside” the experience you’ve created for them. Another related example that is growing in popularity over the last few years is augmented reality, which is where you take something from the virtual world and place it “inside” the real world.

    So with augmented reality, for example, someone might point their phone at their living room and, via an app, a piece of furniture or some other type of product might appear on screen as if it were inside the room. This is almost the exact opposite of what you’re trying to do with virtual reality, as you’re trying to transport someone “inside” the virtual world that you’ve created for them.

    To get an idea of just how powerful this can be when executed properly, consider some of the fascinating ways that professionals are using virtual reality in a real estate setting. Especially because of the COVID-19 pandemic, traditional open houses to showcase listings are pretty much off the table for the foreseeable future. But with virtual reality, realtors have used 3D reality capture technology to essentially create “virtual models” of the homes in question. A prospective buyer can “walk through” the home using nothing more than their phone, all without ever leaving the comfort of their current residence.

    In this situation, you could even hire a voice actor to “walk through” the home with someone, explaining some of the more impressive features and characteristics of the home in a way that recreates what the in-person experience might be like!

    But a key part of your success to that end will depend on your ability to craft the types of experiences that are somewhat open ended. So in the above example, you wouldn’t necessarily want to force people to virtually walk through a home and look at rooms in a specific order that they can’t waver from. You would want to give the impression that they can move freely throughout the house, viewing images and taking a closer look at things in any order that they’d like.

    To that end, it may be helpful to sit down with a tree diagram maker like Visme (which I founded) to “map out” the potential ways in which an experience can play out. Once you know all of the different options people can choose at a given moment, you’ll be able to put something together that at the very least gives them the illusion of the type of free will they would have in real life.

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    Creating More Compelling Experiences Than Ever

    Of course, making an effort to integrate virtual reality into your marketing campaign will have other long-term benefits, too. Chiefly, what you’re really doing is totally changing the dynamic between your brand and the customers that you’ve dedicated yourself to serving. Rather than looking at this relationship as a one-way street – meaning that you publish content and ask people to passively consume it – you’re bringing people into the creation of those experiences at a basic level.

    Rather than writing a 5,000 word blog post about an upcoming product before it launches, for example, you could create a virtual reality experience that showcases the development process itself. You can let people peek behind the curtain to see not just what you’re doing, but how you’re doing it. They can see how much hard work and creativity goes into the products they love, and it will absolutely change their perspective as a result.

    Plus, these days people seek out virtual reality experiences – particularly as an alternative to the monotony of day-to-day life. So if you can create content that positively impacts the relationship between your brand and your target audience AND do so via a technology that gets people to come directly to you as opposed to you needing to go out and find them, you’ll come out all the better for it.

    In the end, virtual reality is an exceptional way to really distinguish your brand and stand out from your competitors – but it shouldn’t be the only marketing opportunity that you explore. Content marketing is also a viable way to get around ad blockers by crafting the type of compelling, interesting, relevant and thoughtful content that people actually want to read – so be sure to use services like Respona to research as many topics as you can.

    But especially as more and more people purchase VR-capable devices like Apple’s iPhone or iPad, the demand for virtual reality content is only going to grow. Getting in on this revolution while it’s still in its early stages is a great way to leave your competitors in the dust tomorrow.

  • Chatbots and the Rise of the Automated Insurance Agent

    Chatbots and the Rise of the Automated Insurance Agent

    As messaging platforms become increasingly popular due to the advancements in machine learning and artificial intelligence, chatbots have seen a massive surge in their usage. Today, they have grown integral to many business functions focused on enhancing customer experience and modernizing businesses.

    According to a study, chatbots are predicted to save more than $8 billion in business costs globally by 2022, while offering lower turnaround time, round-the-clock customer service, and faster resolution. Due to their consumer-facing benefits, chatbots have many serviceable areas across industries, particularly in insurance processes, these bots are poised to introduce incredible value across the insurance chain.

    In doing so, these advanced AI bots promise to simplify the sophisticated nature of insurance transactions, most of which are have been conventionally characterized by long and arduous processes, such as answering long-winded questionnaires, filling in forms manually, conducting time-intensive background checks, delivering satisfactory levels of customer service. As insurance companies increasingly espouse the chances AI offers for innovation, they stand to win the hearts of their customers.

    The Need & Use Case of Chatbots in the Insurance Industry

    There are a host of factors and colluding circumstances that are shaping up and fueling the growth of chatbots today, including the rise of digital transformation, the superabundance of apps causing an explosion in the ecosystem, and groundbreaking advancements in cognitive computing and other related technologies like AI and ML. Coupled with user fascination of automated workflows and conversational UIs, these bots have increasingly caught on, causing the global chatbot market to soar in value at a CAGR of 24.3% while being expected to reach a total market value of USD $1.25 billion by 2025.

    With such a volatile start, experts predict the evolution of chatbots will bring about a complete reimagining of the insurance industry over the course of the next decade. A perfect use case in line with the coming times would look like the scenario below:

    Dave is visiting his cousins and is therefore out of town. While booking his tickets, his personal digital assistant collates different travel insurance estimates, cooperates with the chatbot of the travel insurer, shows a premium to Dave and, after receiving confirmation, makes the payment. The digital assistant also makes arrangements for a vehicle for Dave to drive once he lands at his destination by cooperating with the chatbot of the auto insurer’s agent and offers Dave a quote for the same.

    After getting off at his destination, Dave begins to drive to his cousins’ and meets with a minor accident while parking the car in a parking lot. When Dave stops driving the car as a result of it, he receives a call from the chatbot of the auto insurer. The chatbot then apprises Dave of the next steps that he should take like taking pictures of the area of the car impacted by the accident and the surrounding area.

    As soon as Dave resume driving the car, his personal digital assistant informs him of the total damage and also notifies him that the claim has been approved. Since the car didn’t undergo heavy damage and could still be driven comfortably, Dave makes it to his cousins safe and sound without having to worry about if his claim was going to be approved or not.

    The Possibilities of Chatbot Implementation for Automated Workflows

    It is evident that chatbots help solve one of the most crucial and important issues of any customer-facing business — they provide them with an effective communication channel for the clients without having to set up a dedicated support team for handling their service requests. Chatbots help you avoid the massive costs of setting up the infrastructure and housing a great number of qualified agents to handle those service requests. Smart enough to know where the limit of their capabilities, these bots can reroute more sophisticated requests to live agents as well, minimizing their need and thus allowing for a much lesser expense.

    This way, automated insurance agents or conversational interfaces can be a huge boost to medium and large-sized insurance companies, many of whom are often short on providing a great customer experience. Arriving on the back of insurance tech advancements, the automated insurance agent is the beacon of great client service that insurance organizations can utilize to remain significant in the market. And, as popular notion since the arrival of the chatbot technology has suggested, businesses that utilize these bots smartly for client support will enjoy elevated levels of operational execution and a huge boost in their bottom line.

    Machine Learning Applications for Data

    For automated insurance agents to take the next step forward in the industry, businesses will have to drive their utilization, and better enjoy the benefits of artificial intelligence to examine and collect data from numerous channels like emails, social media, and online postings to offer consumers more targeted and relevant insurance products.

    These systems can thus assist insurance organizations in growing and improving their revenue, saving costs, and making informed decisions. These also help enhance the level of customer service provided and, as a result, inordinately boost customer experience by the function of reducing their wait times for getting responses to their queries or getting status updates about their claims.

    Deploying and embedding machine learning tools within digital insurance agents help make more accurate predictions by analyzing available customer data and performing predictive analytics. Say, for example, if an insurance organization has the requisite data for online insurance policy purchases, then they can narrow down their offerings, making them more targeted in the process, by basing them on customer preferences or the demographics that they are meant for. The claims department of the organization can then evaluate the data patterns for any discrepancies and discover fraudulent activities.

    Conclusion

    The rise of the automated insurance agent is going to inevitable help insurance companies open up the market, save huge amounts of capital, and make way for new job positions. With companies increasingly implementing these automated agents, the need of marketers, digital analysts, and developers has seen a steep rise. Insurance organizations will also need technically-adept professionals with a firm grasp on machine learning, automation programs, and analytics to manage their online sales.

    With advancements in technology taking place meteorically, insurance companies not oriented to automation are feeling the heat. The advancements in technology are also causing buyer expectations to soar and businesses wishing to remain significant in the years to come will have to adopt these new technologies lest they want to risk going out of business.

  • How to Build AI Chatbots for Your Business

    How to Build AI Chatbots for Your Business

    If you are new to the world of AI chatbots, you could be overwhelmed, to say the least.

    While most internet users have probably interacted with one before, not many have built one yet.

    Chatbots can completely revolutionize the way you do business online and boost your sales.

    So, it only makes sense why so many people want to jump on the chatbot bandwagon.

    The question is: how?

    What are the Prerequisites for Building an AI Chatbot?

    Here’s a piece of good news for you: building an AI chatbot neither needs technical knowledge, nor a big budget.

    A few things you do need to have a good idea about are:

    These are fairly simple questions that require little to no technical knowledge. Once you have this chalked out, you can move on to using one of the many AI chatbot platforms.

    Many of them are incredibly easy to use and require no coding!

    What are the Best AI Chatbot Platforms?

    While there is a whole world of chatbot platforms on the internet. here are some of the good ones:

    1. Pandorabots

    One of the oldest chatbot hosting services, Pandorabots has created more than 325K chatbots to date. Its bots can improve customer experience at scale, and boost sales.

    What’s more, Pandorabots allows users to make bots with coding as well as without coding! Both beginners and experts can use it to build their own bots seamlessly.

    2. Flow XO

    Flow XO offers a drag-and-drop editor, which makes it super easy to create bots.

    Its bots help you communicate with your customers on a range of different sites, applications, and social media platforms.

    What’s more, even its free version has several features to offer, making it a great deal for beginners!

    3. Reply.ai

    Reply.ai is another wonderful AI chatbot platform that requires minimal coding. It enables you to automate chats without compromising the customer experience.

    Reply.ai also allows queries to be handed over to customer service companies like Zendesk, Kustomer, and Khoros.

    In Conclusion

    A lot of marketers and entrepreneurs find that developing a chatbot is in fact, a really underwhelming and straightforward process.

    It’s all about choosing the right platform and keeping your business goals in mind.

    While the above-mentioned platforms are great, this is anything but an exhaustive list. For more such tools, do give the infographic below a read.

    Infographic via ShaneBarker.com

  • Best Practices For Project Management in the Modern, Connected Era

    Best Practices For Project Management in the Modern, Connected Era

    Regardless of the type of business, you’re running or even the industry that you’re operating in, the core goals of project management remain the same. You’re still talking about the successful development of not only the initiation of a project but also the planning, execution, regulation and even closure.

    The decisions you make in the early stages of project management can easily mean the difference between success and failure in terms of everything that you’re trying to accomplish. During the beginning of a project, you’re setting goals and agreeing on critical factors like scope, time, quality and even budget. Naturally, keeping everyone on the same page and moving in the same direction is of paramount importance.

    Which, of course, is a lot easier said than done.

    Project management can be difficult in general – to say nothing of how hard things become when more people are suddenly working remotely than ever. But it is still possible to use these early moments in a project’s development lifecycle to set the foundation upon which everything else will be built. You just need to keep a few key things in mind while you do it.

    The Art of Project Management: Breaking Things Down

    By far, the most important step you can take in terms of successful project management in the modern era involves making sure that you have the right tools by your side at the beginning of the process.

    The types of project tools that you embrace need to give you access to a few core features, regardless of which particular piece of software you choose. For the absolute best results, your tools should:

    • Allow your users to create and store data almost entirely in the cloud. People should be able to be just as productive in their own home as they can be in the comfort of their office at work – especially these days, for obvious reasons. Therefore, any tool that you select needs to allow them to accomplish precisely that.
    • Your tools should also give real-time reports to project managers into the status of ALL projects, regardless of how many are in progress at the same time. This is the best way to make sure that everyone is keeping up with their duties. It also gives project managers a chance to stop a small problem now before it has a chance to become a much bigger one down the road.
    • Your tools should also streamline workflows in a way that project managers can see how EVERY person on the team is performing. Not only that, but they should also provide invaluable metrics so that you can see how projects are moving along. This level of insight can help make sure that if any adjustments are needed they can be executed immediately, all so that you don’t even have to worry about missing your estimated completion date.

    The point about the cloud is particularly important in terms of creative project management software, as so many people on your team will essentially be drawing from the same resources at the same time. By embracing a tool that acts as a centralized location for all project-related tasks, files and documents, you’re doing your part to help boost productivity as much as possible. Communications and discussions become easier than ever and collaboration essentially becomes a forgone conclusion. All of this will pay dividends as your project moves farther down the line towards completion every single day.

    Another key factor that you’ll want to keep in mind ultimately comes down to the type of support documentation that you’re creating along the way. For the sake of example, let’s say your current project involves getting an upcoming product ready for launch. You and your teams have worked tirelessly for months on getting this right – now, you’re just a few short weeks away from unleashing it on the entire world.

    Don’t wait until the end of the project to start thinking about the types of support documentation that your users will need to get the most out of their purchase. These materials shouldn’t be an afterthought – they should be a natural part of the project management and development process from as early as possible.

    All of this is to say that you should use a pie chart maker like Visme (which I founded) to create those visual “help” documents that people are going to need while you’re still going through the project, not after it is complete. This will allow you to proactively answer questions and address potential concerns while they’re all still fresh in your mind – thus leading to more accurate information that people can actually use.

    Likewise, you should be going to sites like Respona on a regular basis to research the types of topics that the people in your audience actually care about. If you do this while the project is still in the development stages, it can actually clue you in on certain features and other benefits to embrace that will further act as your value differentiator in the market at large.

    Think about it like this. Let’s say you and your teamwork on your upcoming product and it’s (thankfully) totally finished. Then, you head to Respona for topic research and find out that a lot of your potential customers have the same core problem that they’re trying to solve. You could easily include a feature that helps them meet that challenge… or you could have if you’d have learned this information while you were still knee-deep in development.

    If you were conducting this level of research while things were still fluid, you definitely would have been in a better position to pivot and capitalize on an opportunity instead of allowing it to pass you by.

    This is why it’s important to think of these things not as an afterthought, but as a critical element of what you’re doing. You never know where inspiration is going to come from and no matter what, you need to be in a position to listen to it and adapt to it whenever possible. This is the part of project management that far too many people don’t pay enough attention to until it’s too late.

    Finally, one of the most important elements of successful project management involves keeping scope creep in check whenever you can. Every project has constraints – regardless of how many people are working with you or how large your budget is. But if your scope begins to shift in the wrong direction, things will slowly begin to fall apart before you know it. If things change too drastically, you could be dealing with budget overruns and you could easily lose buy-in from the stakeholders you’re going to need when everything is said and done.

    Therefore, you must make it a priority to manage scope creep in a proactive way. Don’t think about it at the end of each month or at the end of the week. Keep it in the back of your mind every single day and don’t be afraid to confront it when necessary.

    If you’re able to keep all of these things in mind during the project management process, there’s truly no limit to what you and your colleagues will be able to accomplish.

  • 7 Reasons Why Its Important to Have a Niche

    7 Reasons Why Its Important to Have a Niche

    A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.

    But it is important to understand that there is, in fact, a difference between your identified niche and your target market.

    Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.

    Your niche is the service you specialise in offering to your target market.

    For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.

    Here are 7 reasons why it is important to have a niche:

    To avoid spreading yourself too thin

    Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.

    You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.

    It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.

    Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.

    It’s easier to identify and target potential clients and partners to work with

    As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.

    It’s easier to become an expert and well known in your niche

    Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.

    Your profile and overall visibility will increase within this group. It is a small world after all!

    More and better referrals

    Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.

    The more unique you are, the less competition you will have

    There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!

    Marketing becomes much easier

    Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.

    More repeat business

    As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.

  • 4 Things That Are Slowing Down Everyday Business Processes

    4 Things That Are Slowing Down Everyday Business Processes

    A modern business needs a lot of things to be successful. 

    High-quality products that capture the attention of your target market are an excellent first start. However, you also need robust marketing strategies, a strong team of dedicated workers, and a plan for continued growth and evolution. 

    A good company is like a well-oiled machine. One cog turning out of time could bring your entire enterprise grinding to a halt. That’s why it’s so important to be aware of the things that are slowing down your crucial processes and preventing your company from reaching its true potential. 

    Today, we’re going to be looking at some of the things that could be hampering your everyday business processes, so that you can make a valuable change. 

    #1 Multitasking

    How many people in your business are wearing multiple hats? 

    The chances are that if you’re a small and growing company, you have endless executives and employees rushing from one task to another. You may even be asking your team members to take part in activities that aren’t closely connected to their job roles. 

    While it’s fine for everyone in your organization to pitch in a little extra at times, it’s important to make sure that this doesn’t give way to constant multitasking. 

    Research proves that multitasking kills productivity and reduces the quality of the work produced. That’s because when you’re multitasking, you’re continually forcing your brain to switch from one thing to another, so you can’t truly focus on anything. 

    If multitasking is a common problem in your organization, then it might be time to reassess your workflow and see where you can create more focused teams. Try to give the right task to the right people to prevent inefficiencies. 

    Maybe allowing your senior leaders to delegate more of their work will make them more successful. Perhaps taking extra jobs away from lower employees and keeping everyone focused on their areas of expertise will help. 

    The last thing you want for your business is that your employees don’t have time to do the job they were hired for.

    If you have to switch employees between different tasks frequently and it’s slowing down work progress, maybe it’s time to add a new employee to your team. Alternatively, look if some processes can be outsourced to a company or a freelancer.

    #2 Inefficient Meetings

    Increasingly, companies are beginning to feel as though most meetings are nothing more than a waste of time. For years, we relied on face-to-face interactions in boardrooms to make sure that everyone in our team remained on the same page. 

    However, by now, we have learned that this kind of disruptive activity is no longer necessary. 

    Although the occasional meeting can be useful to connect your employees and bring people together in a more intimate environment, most of the time, you can switch a meeting out for broadcast on a collaboration app. 

    You could even consider allowing your employees to dial into a video meeting so that they don’t have to leave their office. 

    Pulling your team members out of their workflow so that they can take part in meetings when you could have shared the same information in an email is a dangerous waste of time. 

    The next time you’re planning a meeting, ask yourself whether it’s necessary to bring people together in a conventional sense. If it is, ensure that you’re only inviting the most relevant people to the room.

    Once they leave the meeting room, everyone should know exactly why their input was required and what are the next steps they need to take

    #3 Lack of Insights

    Let’s face it – data makes the world go around. We’re living in an era where information is everywhere, and it’s crucial to making our companies more effective. 

    The good news is that the majority of today’s companies have systems in place that allow them to capture intelligence information from everything from their sales calls to their marketing campaigns. 

    The bad news is that most organizations simply don’t know how to use their insights to improve their business operations. If you’re not taking advantage of the benefits of real-time and historical data analysis yet, it could be the perfect time to get started. 

    Sit down with the other leaders in your team and figure out some goals that you want to accomplish. From there, you can determine what kind of information you need to reach your goals. 

    For instance, if you want to make your marketing campaigns more successful, it makes sense to look at the marketing initiatives that have worked for you in the past. 

    You might also want to tap into information about your target audiences and their pain points too. This data could help you identify areas that you can improve to offer your customers an excellent experience at every touchpoint with your business.

    #4 Preventable IT Issues

    Finally, another thing that we’ve come to recognize in the digital era is that IT can either be your friend or your enemy. In many cases, the right technology in your company’s landscape can accelerate growth and generate new opportunities. 

    Knowing how to make the most of the assets at your disposal can significantly improve daily business operations. Implementing some new solutions can help you get there, too.

    AI and machine learning are no longer terms out of science fiction novels. People have taught robots to interact with each other and with other people, and solve problems in the process. 

    For a great example of how this achievement can speed up daily business operations, just look at chatbots. Chatbots can drastically reduce the time it takes to answer repeat customer questions and queries. Your employees could spend this time on more important tasks and projects. 

    Also, chatbots can work around the clock. There’s no denying that having a 24/7 customer service is a great asset to your business. However, due to the high costs of maintaining a contact center, in most cases, it’s not a viable solution.

    In such scenarios, chatbots can step in, respond to simple queries, and redirect more complicated issues to a human. 

    Chatbots enable you to reduce time, money, and human labour, which you can then reallocate into growing your business.

    If you have enough people on your team, offering live chat is another way to bypass long workflow procedures and ticketing systems that might be annoying to your customers. An agent can handle more than one chat at a time and still give the customer a personalized approach. 

    The list of benefits of a live chat for a business is long. It boosts customer convenience, satisfaction, and loyalty, helps your business respond to their pain points faster and opens another channel for upselling.

    However, there’s also a chance that poorly-managed technology could slow your business down and stop your team from completing their goals. Remote working trends or bring your own device trend (BYOD) are especially sensitive to these issues.  

    While it’s always possible that IT issues might happen in your workforce, you can put strategies in place to protect yourself from any major downtime or disruptions. 

    For instance, teaching your team members how to manage work equipment on their own, and providing them with the knowledge to troubleshoot any issues they face means that you can keep your organization running smoothly. 

    At the same time, this frees up time for your IT employees, who can focus on finding ways for you to use technology to accelerate your business growth, rather than just responding to the same old preventable problems. 

    Time to Speed up Your Business Growth

    A company is a dynamic and ever-changing thing. Unfortunately, it’s also very fragile. When something as small as a single process doesn’t work properly for your company, you begin to see negative repercussions everywhere. 

    The good news is that taking the time to examine your business workflow and figure out areas where systems can be improved can make your venture more efficient and successful. 

    From working on preventable IT issues to reducing the number of meaningless meetings your team members are exposed to, there are plenty of ways that you can make your company into the well-oiled machine that it needs to be.