In August 2015, Google, the world’s leading search engine, made a surprising announcement: it was restructuring its business and creating a new parent company, Alphabet Inc. This move left many people puzzled and wondering, why did Google create Alphabet Inc.? This article will delve into the reasons behind this strategic decision, the benefits it brought to Google, and the impact it had on the tech industry.

Understanding the Structure of Alphabet Inc.

Before we delve into why Google created Alphabet Inc., it’s important to understand what Alphabet Inc. is. Alphabet Inc. is a multinational conglomerate created by Google to serve as its parent company. This new structure allowed Google to separate its core internet business from its other ventures, such as self-driving cars and health tech, which are now managed under separate subsidiaries of Alphabet Inc.

Reason 1: Fostering Innovation

One of the main reasons Google created Alphabet Inc. was to foster innovation. Google has always been a company that encourages creativity and new ideas. By creating Alphabet Inc., Google was able to give its various ventures the autonomy they needed to innovate and grow. Each subsidiary under Alphabet Inc. operates independently, with its own CEO and leadership team, allowing them to focus on their specific projects without the constraints of Google’s core business.

Reason 2: Financial Transparency

Another reason for the creation of Alphabet Inc. was to provide more financial transparency. Prior to the formation of Alphabet Inc., Google’s financial reports were a blend of its profitable search engine business and its other, often less profitable, ventures. This made it difficult for investors to understand where Google was making and losing money. With the creation of Alphabet Inc., each subsidiary now reports its own earnings, providing a clearer picture of their individual performance.

Reason 3: Risk Management

Google’s ventures into areas like self-driving cars and health tech come with significant risks. By separating these ventures into different subsidiaries under Alphabet Inc., Google was able to isolate the risks associated with each venture. This means that if one venture fails, it won’t directly impact the others or Google’s core business.

Reason 4: Talent Retention

Finally, the creation of Alphabet Inc. was a strategic move to retain talent. By giving each venture its own leadership team, Google was able to offer more opportunities for career advancement. This has helped Alphabet Inc. attract and retain top talent in the tech industry.

The Impact of Alphabet Inc.

Since its creation, Alphabet Inc. has had a significant impact on Google and the tech industry. It has allowed Google to continue innovating and taking risks, while also providing more transparency for investors. The structure of Alphabet Inc. has also been praised for its ability to manage risk and retain talent. While it was a bold move, the creation of Alphabet Inc. has proven to be a strategic decision that has benefited Google and its various ventures.

In conclusion, Google’s decision to create Alphabet Inc. was driven by a desire to foster innovation, provide financial transparency, manage risk, and retain talent. This strategic move has allowed Google to continue pushing the boundaries of technology, while also providing a clear picture of its financial performance. It’s a testament to Google’s forward-thinking approach and its commitment to staying at the forefront of the tech industry.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.