Amazon, the world’s largest online retailer, has been a game-changer in many industries. From books to electronics, groceries to cloud computing, Amazon has left its mark. In 2010, it ventured into the entertainment industry with the creation of Amazon Studios. But why did Amazon, a company known for its e-commerce platform, decide to create a film and television studio? This article will delve into the reasons behind Amazon’s decision to create Amazon Studios and how it has impacted the entertainment industry.

Expanding the Amazon Brand

One of the primary reasons Amazon created Amazon Studios was to expand its brand. Amazon has always been about more than just selling products. It aims to provide a comprehensive customer experience. By creating Amazon Studios, the company was able to offer exclusive content to its customers, thereby enhancing the overall Amazon experience.

Driving Prime Subscriptions

Amazon Studios also serves as a tool to drive subscriptions to Amazon Prime, the company’s membership program. Prime members enjoy benefits such as free two-day shipping, access to Prime Music, and most importantly, access to Prime Video. By offering exclusive, high-quality content through Amazon Studios, Amazon incentivizes more people to sign up for Prime.

Competing with Streaming Giants

With the rise of streaming services like Netflix and Hulu, the competition in the online entertainment industry has become fierce. Amazon Studios was created as a strategic move to compete with these streaming giants. By producing its own original content, Amazon can control the quality and variety of its offerings, giving it a competitive edge.

Monetizing Content

Another reason for the creation of Amazon Studios is the potential for monetizing content. The entertainment industry is a multi-billion dollar industry. By producing and owning its own content, Amazon can earn revenue through various channels such as advertising, licensing, and direct sales.

Shaping the Future of Entertainment

Amazon Studios is not just about making money or driving Prime subscriptions. It’s also about shaping the future of entertainment. Amazon has always been a forward-thinking company. With Amazon Studios, it has the opportunity to experiment with new formats and technologies, pushing the boundaries of what’s possible in film and television.


In conclusion, Amazon created Amazon Studios for several strategic reasons. It allowed them to expand their brand, drive Prime subscriptions, compete with streaming giants, monetize content, and shape the future of entertainment. Since its inception, Amazon Studios has produced critically acclaimed films and series, proving that Amazon’s venture into the entertainment industry was a smart move. It’s a testament to Amazon’s ability to innovate and adapt, no matter the industry.

By understanding why Amazon created Amazon Studios, we can gain insights into the company’s broader strategy and vision. It’s not just about selling products or services. It’s about creating a comprehensive customer experience, staying ahead of the competition, and shaping the future. This is what makes Amazon a leader in not just e-commerce, but in many other industries as well.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.