Groupon, a global e-commerce marketplace that connects subscribers with local merchants, has become a household name since its inception in 2008. The platform offers a variety of deals in categories such as goods, getaways, and local services, making it a go-to resource for consumers looking to save money. But who were the brains behind this innovative concept? This article delves into the founders of Groupon, their backgrounds, and how they brought their idea to life.

The Founders of Groupon

Groupon was founded by Andrew Mason, Eric Lefkofsky, and Brad Keywell. These three entrepreneurs brought together their unique skills and experiences to create a platform that would revolutionize the way people shop and businesses advertise.

Andrew Mason: The Idea Generator

Andrew Mason, the original CEO of Groupon, is often credited as the main driving force behind the company. Mason, a music graduate from Northwestern University, initially started a website called The Point, a platform for collective action and fundraising. The idea of Groupon sprouted from this venture, as a side project to help businesses attract customers by offering deals.

Eric Lefkofsky: The Financial Backer

Eric Lefkofsky, a serial entrepreneur, was the primary investor in The Point. Seeing potential in Mason’s side project, he encouraged the shift in focus towards what would become Groupon. Lefkofsky’s financial backing and business acumen were instrumental in the early stages of Groupon’s development.

Brad Keywell: The Strategic Partner

Brad Keywell, a long-time business partner of Lefkofsky, also played a significant role in the founding of Groupon. Keywell’s strategic input and experience in entrepreneurship helped shape the company’s direction and growth strategies.

The Birth of Groupon

Launched in November 2008, Groupon started as a simple website offering a single deal per day in Chicago. The concept quickly gained traction, and within a year, the platform expanded to other major cities in the United States. The founders’ unique blend of skills and experiences, coupled with a simple yet innovative business model, contributed to Groupon’s rapid growth.

Groupon’s Growth and Success

Today, Groupon is a global platform with millions of subscribers and partnerships with local businesses in hundreds of cities worldwide. The company went public in 2011, raising $700 million in what was then the largest initial public offering (IPO) by a U.S. internet company since Google. Despite facing challenges and competition, Groupon has remained a leading player in the e-commerce marketplace, thanks to the foundation laid by its founders.


In conclusion, the founders of Groupon – Andrew Mason, Eric Lefkofsky, and Brad Keywell – each brought unique skills and experiences to the table, contributing to the company’s success. Their innovative idea, combined with strategic planning and financial backing, transformed a simple concept into a global e-commerce platform. Groupon’s story serves as an inspiring example of entrepreneurship and innovation in the digital age.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.