In the world of project management and productivity tools, Asana stands out as a leading platform that has revolutionized the way teams collaborate and manage their work. Founded by two tech visionaries, Asana has grown into a multi-billion dollar company, serving millions of users worldwide. This article delves into the lives and careers of the founders of Asana, Dustin Moskovitz and Justin Rosenstein, and how they built a product that has become a staple in businesses across the globe.

Who is Dustin Moskovitz?

Dustin Moskovitz is a renowned American entrepreneur and philanthropist, best known as one of the co-founders of Facebook. Born on May 22, 1984, in Florida, Moskovitz attended Harvard University where he met Mark Zuckerberg and became a part of the team that launched Facebook in 2004.

Despite his success with Facebook, Moskovitz left the social media giant in 2008 to start Asana with Justin Rosenstein. His vision was to create a tool that would improve team collaboration and increase productivity.

Who is Justin Rosenstein?

Justin Rosenstein is a software programmer and entrepreneur. Born on May 13, 1983, in California, Rosenstein graduated from Stanford University and worked at both Google and Facebook before co-founding Asana.

At Google, Rosenstein led projects like Google Pages and was part of the team that created Gmail Chat. Later, at Facebook, he developed the social network’s ‘Like’ button and Facebook Pages.

The Birth of Asana

Moskovitz and Rosenstein started Asana in 2008 with the aim of improving workplace productivity. They observed that teams were spending too much time on work about work – tasks like sending emails, attending meetings, and tracking progress – instead of focusing on the actual work.

Asana was designed to solve this problem by providing a single platform where teams could plan, organize, and execute their work.

Asana’s Growth and Success

Since its launch in 2011, Asana has experienced significant growth. The platform is now used by over 75,000 paying organizations and millions of free users across 195 countries. Some of its notable clients include NASA, Uber, and The New York Times.

In 2020, Asana went public through a direct listing, further cementing its position as a leading player in the project management software market.

Moskovitz and Rosenstein’s Philanthropy

Beyond their entrepreneurial ventures, both Moskovitz and Rosenstein are known for their philanthropic efforts. Moskovitz, along with his wife, Cari Tuna, founded the Good Ventures Foundation, which aims to help humanity thrive. They have pledged to give away most of their wealth during their lifetime.

Rosenstein, on the other hand, has focused his philanthropy on promoting balanced use of technology and improving mental health. He is a co-founder of the Time Well Spent movement, which encourages ethical design in technology.


Dustin Moskovitz and Justin Rosenstein, the founders of Asana, have made significant contributions to the tech industry. Their vision for a more efficient and collaborative work environment has transformed the way teams operate, making Asana a go-to tool for project management. Beyond their business achievements, their commitment to philanthropy and creating a positive impact on society is truly inspiring.

Asana’s story is a testament to the power of innovation and the impact of technology on improving productivity and collaboration. It serves as a reminder that with the right tools, teams can focus on what truly matters – achieving their goals and making a difference.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.