Netflix, a household name synonymous with streaming entertainment, has a fascinating history that is often overlooked. The company, which started as a DVD-by-mail service in 1997, has grown into a global streaming giant with over 200 million subscribers. This transformation was made possible by the vision of its founders and the early investors who believed in the potential of the company. This article will delve into the early investors of Netflix, their contributions, and how their investments have paid off.

The Founders: Reed Hastings and Marc Randolph

Netflix was co-founded by Reed Hastings and Marc Randolph. Hastings, who is currently the CEO, invested $2.5 million of his own money into the company at its inception. Randolph, who served as the first CEO, also invested a significant amount. Their initial investment was used to set up the DVD-by-mail service, which was the first of its kind.

Initial Venture Capital Funding

In 1999, Netflix received its first major venture capital funding of $30 million from investors including Institutional Venture Partners and Technology Crossover Ventures. This funding was crucial in helping Netflix expand its DVD-by-mail service and develop its personalized movie recommendation algorithm.

Public Offering

Netflix went public in 2002, raising $82.5 million through its initial public offering (IPO). The company sold 5.5 million shares at $15 per share. This was a significant milestone for Netflix as it provided the necessary capital to expand its services and compete with established video rental companies.

Investment from T.Rowe Price and Capital Research Global Investors

In 2009, T.Rowe Price and Capital Research Global Investors each bought a 3% stake in Netflix. Their investment came at a crucial time when Netflix was transitioning from a DVD-by-mail service to a streaming platform. The funds were used to acquire streaming rights for movies and TV shows, and to expand into international markets.

Carl Icahn’s Investment

Renowned investor Carl Icahn bought a 10% stake in Netflix in 2012. Icahn is known for his activist investing approach, where he buys shares in companies he believes are undervalued and pushes for changes to increase the company’s value. His investment in Netflix was a vote of confidence in the company’s potential, and it paid off handsomely when he sold his shares in 2015 for a profit of over $1.6 billion.

In conclusion, the early investors in Netflix played a pivotal role in the company’s growth and success. Their investments provided the necessary capital for Netflix to innovate, expand, and become the global streaming giant it is today. The story of Netflix’s early investors serves as a reminder of the potential rewards of investing in innovative companies with a clear vision for the future.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.