Netflix, the world’s leading streaming entertainment service, has revolutionized the way we consume media. With over 200 million paid memberships in more than 190 countries, the platform offers a vast library of TV series, films, and feature documentaries. But have you ever wondered who decides Netflix’s content strategy? Who determines what shows and movies make it to the platform? This article delves into the intricacies of Netflix’s content strategy and the key players involved in its decision-making process.

The Role of Netflix’s Content Team

At the heart of Netflix’s content strategy is its dedicated content team. This group of professionals, led by Chief Content Officer Ted Sarandos, is responsible for deciding what shows and movies to commission, purchase, and renew. They analyze data on viewer preferences and behaviors, industry trends, and market dynamics to make informed decisions.

Data-Driven Decisions

Netflix is renowned for its data-driven approach to content selection. The company collects vast amounts of data on viewer behavior, including what, when, and how users watch. This data is then analyzed to identify patterns and trends, which inform the content team’s decisions. For instance, if data shows a high demand for crime dramas, Netflix may decide to commission more shows in this genre.

Original Content vs. Licensed Content

Netflix’s content strategy involves a mix of original and licensed content. Original content is produced or commissioned by Netflix, while licensed content is purchased from other production companies. The decision to invest in original content was a strategic move to reduce reliance on licensed content, which can be expensive and subject to licensing restrictions. Today, Netflix’s original content, such as “Stranger Things” and “The Crown,” has become a significant draw for subscribers.

Global Expansion and Localization

As Netflix expands globally, localization has become a key part of its content strategy. The company invests in local content to cater to different markets, recognizing that tastes vary across regions. For example, Netflix has produced successful local content like “Money Heist” in Spain and “Sacred Games” in India. This strategy not only helps Netflix attract and retain subscribers in different markets but also diversifies its content library.

The Role of Viewer Feedback

While data plays a significant role in Netflix’s content decisions, viewer feedback is also crucial. Netflix pays attention to reviews, ratings, and social media buzz around its shows and movies. This feedback can influence decisions on renewing shows, commissioning sequels, or investing in similar content.

In conclusion, Netflix’s content strategy is a complex process involving a dedicated content team, data-driven decisions, a mix of original and licensed content, localization, and viewer feedback. The company’s ability to balance these elements has been key to its success, allowing it to cater to a diverse global audience and stay ahead in the competitive streaming market. As viewers, understanding this process gives us a glimpse into the workings behind our favorite shows and movies, making our Netflix experience all the more enriching.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.