Apple products are renowned for their sleek design, innovative features, and high-quality performance. However, they also come with a hefty price tag. If you’re an Apple enthusiast or planning to switch to Apple, you might be wondering when is the best time to buy Apple products. This article will guide you through the optimal times to purchase these coveted gadgets, helping you save money while enjoying the best of Apple’s technology.

Apple’s product release cycle is one of the key factors to consider when planning your purchase. The company typically launches new iPhones, iPads, and Macs annually, usually resulting in price drops for older models. Therefore, timing your purchase around these release dates can lead to significant savings.

When to Buy iPhones

Apple usually unveils its new iPhone models in September. Following the announcement, prices of previous models tend to drop. Therefore, if you’re not fixated on owning the latest model, September could be the best time to buy an iPhone. Additionally, Black Friday and Cyber Monday, which fall in November, often see retailers offering discounts on iPhones.

When to Buy iPads

Unlike iPhones, iPads don’t have a fixed release schedule. However, new models are typically launched either in March or October. Similar to iPhones, older iPad models usually see a price reduction following the launch of new ones. Therefore, March and October could be the best times to buy an iPad if you’re looking for a deal.

When to Buy Macs

Apple’s Mac lineup, including the MacBook Air, MacBook Pro, and iMac, usually gets updated once a year. These updates typically happen in October or November. Therefore, if you’re planning to buy a Mac, consider waiting until the end of the year for potential price drops on older models.

When to Buy Apple Watches

Apple Watches usually get updated in September, alongside iPhones. Therefore, if you’re planning to buy an Apple Watch, consider waiting until September for potential price drops on older models.

Other Factors to Consider

Besides the product release cycle, other factors can also influence the best time to buy Apple products. For instance, Apple occasionally offers back-to-school promotions, usually from July to September, where you can get discounts or freebies with your purchase. Additionally, Apple’s Certified Refurbished store is a great place to find deals on Apple products year-round.

Furthermore, it’s worth noting that third-party retailers often offer discounts on Apple products during major sales events like Black Friday, Cyber Monday, and Amazon Prime Day. Therefore, keep an eye on these events for potential deals.

In conclusion, the best time to buy Apple products largely depends on the specific product you’re interested in and whether you’re willing to settle for an older model. By timing your purchase around Apple’s product release cycle and major sales events, you can potentially save a significant amount of money. However, always remember that the most important thing is to buy a product that meets your needs and preferences, regardless of the timing.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.