When it comes to the world of electronics, few companies have made as significant an impact as Samsung. The South Korean conglomerate has been a dominant force in the industry for decades, consistently outperforming its competitors in various sectors. But when exactly did Samsung overtake its competitors in sales? This article will delve into the history of Samsung’s rise to the top, examining key moments and products that propelled the company to its current position of dominance.

The Early Years: Laying the Foundation

Founded in 1938, Samsung initially started as a trading company, dealing in dried fish, noodles, and other local produce. It wasn’t until the late 1960s that Samsung entered the electronics industry. The company’s first electronic products were black-and-white televisions, which quickly gained popularity in South Korea. However, it was not until the 1980s that Samsung began to make a significant impact on the global stage.

Entering the Global Market: The 1980s and 1990s

In the 1980s, Samsung began to expand its product line, introducing color televisions, microwaves, and other home appliances. The company also started to invest heavily in research and development, leading to the creation of innovative products that set it apart from its competitors. By the 1990s, Samsung had become a global brand, with its products being sold in over 60 countries.

The Turn of the Century: The Rise of Mobile Phones

The turn of the century marked a significant turning point for Samsung. The company launched its first mobile phone in 2000, the SCH-100. While it was not an immediate success, it laid the groundwork for future innovations. In 2009, Samsung released the Galaxy S, its first smartphone, which quickly became a hit worldwide. This marked the beginning of Samsung’s dominance in the smartphone market.

Overtaking Competitors: The 2010s

By the 2010s, Samsung had firmly established itself as a leader in the smartphone market. In 2012, Samsung overtook Nokia to become the world’s largest mobile phone manufacturer by unit sales. The company’s success was largely due to the popularity of its Galaxy series of smartphones, which offered high-quality features at competitive prices. In 2013, Samsung also overtook Apple to become the world’s largest smartphone manufacturer, a position it has maintained to this day.

Continued Success: The Present and Future

Today, Samsung continues to dominate the electronics market. The company’s success can be attributed to its commitment to innovation, its wide range of products, and its ability to adapt to changing market trends. Looking ahead, Samsung shows no signs of slowing down. The company is continually investing in new technologies, such as artificial intelligence and 5G, to ensure it remains at the forefront of the industry.

In conclusion, Samsung’s rise to the top of the electronics industry has been a result of strategic planning, innovative product development, and a keen understanding of market trends. The company’s ability to consistently outperform its competitors is a testament to its commitment to excellence and innovation. As we look to the future, it’s clear that Samsung will continue to be a dominant force in the global electronics market.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.