Amazon, the global e-commerce giant, has been a game-changer in many industries, and the world of streaming video is no exception. Amazon Prime Video, the company’s on-demand video service, has become a major player in the streaming industry, offering a vast library of movies, TV shows, and original content. But when did Amazon launch Prime Video? Let’s take a deep dive into the history and evolution of this popular streaming service.

The Launch of Amazon Prime Video

Amazon Prime Video was launched on September 7, 2006, under the name Amazon Unbox in the United States. However, it underwent several rebrandings before it became known as Amazon Prime Video. The service was initially designed to compete with similar offerings from Netflix and Hulu.

Rebranding to Amazon Video on Demand

In 2008, Amazon Unbox was rebranded as Amazon Video on Demand. This change was made to reflect the service’s shift from a download-only platform to a streaming one. Customers could now rent or buy movies and TV shows and stream them instantly, rather than having to download them first.

Introduction of Amazon Prime Instant Video

In 2011, Amazon introduced a new service called Amazon Prime Instant Video. This was a significant milestone as it marked the first time that streaming video became a benefit of Amazon Prime membership. Prime members could now stream selected movies and TV shows at no additional cost.

The Birth of Amazon Prime Video

In 2015, Amazon rebranded its video service once again, this time as Amazon Prime Video. This change was made to better align the service with the Amazon Prime brand. In addition to the name change, Amazon also expanded the service to include original programming, following in the footsteps of Netflix and Hulu.

Expansion to International Markets

Amazon Prime Video went global in December 2016, expanding its service to over 200 countries and territories. This move was a significant step in Amazon’s strategy to compete with Netflix on a global scale. The international version of the service primarily features original content, but also includes a selection of popular movies and TV shows.

Amazon Prime Video Today

Today, Amazon Prime Video is one of the leading streaming services in the world, boasting a vast library of content, including critically acclaimed original series like “The Marvelous Mrs. Maisel” and “Fleabag.” The service continues to evolve, with Amazon investing heavily in new content and technology to enhance the viewing experience for its subscribers.

In conclusion, Amazon Prime Video has come a long way since its launch in 2006. From its humble beginnings as Amazon Unbox to its current status as a global streaming powerhouse, the service has continually evolved to meet the changing needs and preferences of its customers. With its commitment to innovation and quality content, Amazon Prime Video is poised to remain a major player in the streaming industry for years to come.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.