In the world of project management and productivity tools, Trello stands out as a popular choice among businesses and individuals alike. Known for its intuitive interface and flexible features, Trello has made a significant impact in the way people organize their tasks and collaborate with their teams. This article delves into the background of Trello, its founders, revenue, and more, providing a comprehensive overview of this influential platform.

Background of Trello

Launched in 2011, Trello is a web-based project management application that uses the concept of boards (which represent projects) and cards (which represent tasks). The platform is inspired by the Kanban system, a workflow management method developed by Toyota. Trello’s visual approach to task management has made it a favorite among businesses, freelancers, and even individuals managing personal projects.

The Founders

Trello was founded by Joel Spolsky and Michael Pryor, who were also the co-founders of Fog Creek Software, a company known for creating popular developer tools. Spolsky, a former program manager at Microsoft, is also known for his blog “Joel on Software,” where he shares insights on software development. Pryor, on the other hand, served as the CEO of Trello until its acquisition by Atlassian in 2017.

Acquisition by Atlassian

In 2017, Australian software company Atlassian acquired Trello for $425 million. Atlassian, known for its suite of productivity tools like Jira and Confluence, saw Trello as a valuable addition to its portfolio. Since the acquisition, Trello has continued to grow and evolve, introducing new features and integrations that enhance its functionality.

Revenue and Business Model

Trello operates on a freemium business model, offering a basic version of its platform for free, while charging for premium features through its Business Class and Enterprise plans. These premium plans offer advanced features like unlimited boards, priority support, and additional integrations. As of 2020, Trello reported an annual recurring revenue of over $40 million.

Impact and Popularity

Today, Trello boasts over 50 million users worldwide, a testament to its popularity and effectiveness as a project management tool. Its impact extends beyond the business world, with educators, students, and individuals using Trello to manage everything from classroom projects to personal to-do lists. The platform’s flexibility and ease of use have made it a go-to tool for task management and collaboration.

In conclusion, Trello’s success story is a testament to the power of intuitive design and user-focused features in software development. From its inception by Spolsky and Pryor to its acquisition by Atlassian, Trello has remained committed to its mission of making project management accessible and efficient. With its impressive revenue and widespread popularity, Trello is set to continue shaping the landscape of productivity tools in the years to come.

For more insights into influential platforms and their impact, explore other articles on Big Frame, such as our deep dive into the world of digital marketing or our exploration of the latest tech trends.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.