What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today?
Thirty-day transformation isn’t just for bikini bods, folks–your brand can have its epiphanic moment sooner than you think. Here’s what to do.
Conduct an audit. Run analysis on where your brand stands this year vs. last year on social:
- By engagement level, sentiment level, and business value contribution
- Broken down by active social channel
Conducting this audit will give you a clear overhead picture of where you are today and what your trajectory looks like.
Use the analysis from Day 1, and drill down on the spikes in engagement, positive sentiment, and business value you’ve seen.
Create a “one source of truth” list of your greatest moments of success, whether intentional or unintentional and deepest moments of failure to meet expectations, too.
Using the data you’ve gathered as guideposts showing you what to do and what to avoid, start planning a new campaign that will span at least a six-month period, to give your messaging a chance to really saturate the market and your target audience.
This campaign should tie into your brand’s larger marketing messaging and should have strong visual and video components. Think about it this way: this campaign should become what your brand is known for in the year to come.
Look at your earned social media content–how people mention your brand and target topics on social in conversations with their nearest and dearest. This is great fodder for your campaign.
What you find out about how people think of your brand and industry should be your campaign’s bedrock and inspirational force.
Once you’ve put together your campaign, it’s time to get buy-in from key stakeholders.
Outline the following for your key stakeholders:
- The resources you will need
- The benefit this campaign will have on your company at large (I recommend going beyond “generating awareness” here)
- The KPIs (Key Performance Indicators–how you will know you are succeeding or not, i.e., metrics)
- The timeline
Then ask for feedback.
Take this day to incorporate feedback into your plan, and send a revised version to key stakeholders.
While you’re busy planning your big, game-changing campaign, don’t forget to conduct your weekly review of the social media metrics that matter to your business.
Knowing what your goals are and which KPIs are significant will give you a wonderful foundational benchmark to work from when you do launch your campaign.
Don’t forget experimentation: make sure that your plan includes at least one “emerging” social network or platform feature, like Snapchat or Instagram Stories.
This will challenge you to keep innovating and freshening your brand identity. It can also drive web traffic from people who already love your brand.
Put together a detailed social media editorial calendar to share with other departments/personnel you will need resources from during your campaign. This will also keep you sane during the busier moments of your campaign.
Schedule as much of your content as you possibly can before you launch. This will free you up to run analysis as you go along and make the optimizations and pivots you need to make.
It’s launch day! Time to put all your plans into motion.
As your campaign unfolds, take some time to look at your competitors’ social performance.
What are your competitors doing well? What does their social performance look like? How does it compare to yours?
What can you learn from their competitive social data, and how can you weave these lessons learned into your campaign?
Remember that your campaign isn’t stagnant, like a statue you build and leave alone. It’s more like wet clay, which you can keep changing and creating better and better shapes from as you go along.
Are you leveraging influencers as a part of your campaign and brand transformation? If you are, it’s time to check in with your influencers and see if they’re on track with their deliverables and/or need any help.
If you are not leveraging influencers, you should be, no matter what you sell. Well-chosen influencers help you reach a broader audience that is likely to be interested in and buy your product. They also give your brand more clout and authenticity in front of these audiences.
Expand your perspective. Do some research on social media trends. Pew is a great places to start.
Make sure you’re clear on who your target social audience is for this campaign, and for your brand generally. You can do this by:
- Finding out who your most engaged users are
- Searching your top hashtags, both owned and general
- Discovering who follows your competitors
Get conversational. As mentioned in my overdone statue metaphor above, social media marketing isn’t a “set it and forget it” business. Make sure you’re responding to folks who are mentioning your brand and campaign content as quickly as possible, to keep that conversation going and keep your brand top-of-mind.
It’s time to check your visual consistency across all your brand’s web and social properties.
Do your graphics on the social networks you have accounts with–even the ones you don’t use that often–mirror one another? Is the experience that a social follower has coming from Twitter to your website seamless, or will he or she be startled by the difference in messaging and visual approach?
Work with your web/content team to make sure your social followers have a consistent experience–and, ultimately, convert to customers.
At the end of day 18, your campaign has been alive for seven days–a full week! Go, you! Now it’s time to see whether you’re on track to hit the goals you’ve set for the campaign.
If you’re right on track: Yay! Keep doing what you’re doing.
If you’re behind: Don’t worry. Take a deep breath. Look at the most well-received posts in your campaign right now. Double down on posts of that nature, or promote those very posts more aggressively. Remove low-performing posts from your queue. Learn from what’s happened this first week, and tweak future planned content in the campaign accordingly.
Run your brand through the “Big Four” checklist of successful digital brands:
- Do you know your buyer? What does he or she care about (beyond your industry/product type)? What do these demographics look like? What keeps your buyer up at night?
- Do you have a unified strategy? Is every part of your organization up to speed on your campaign, how it’s going, and what your projected results are?
- Are you a full-funnel player? Do you know how your social media content is affecting buyer movement in the funnel?
- Are you setting goals and measuring results? Have you fallen behind on keeping tabs on progress?
It’s time for continued education. Watch a webinar targeted at marketers in your industry or field.
Come prepared with questions you want to be answered, and ask them during the Q&A section of the webinar. Integrate what you learn into your campaign.
Time for a check-in with your boss. Make sure you’ve refreshed your reporting system, and are including these elements when you inform him/her on transformation progress:
- Trends, not tactics and endless metrics: Your boss wants to eat the food, not go in the kitchen and make it him or herself. Be prepared to answer specific follow-up questions, but no need to include every little tactic and metric in your report.
- Conversion rates FTW: Your peers serve up conversion rates to indicate success or failure.
- Own your losses: Are things not going according to plan? Explain why, and do it using the data.
- Leave ’em with an action plan: Not your setbacks. Analysis is only as useful as it is action-oriented.
Bring an unexpected guest onto your Facebook Live, Snapchat, or Instagram Stories.
Send out an email soliciting UGC via your strongest social channel (so as not to dilute the power of the responses), and offering a chance to win a prize.
Get to know your digital neighbourhood through social.
Your second weekly review has arrived! Follow the same recipe as Day 18!
Solicit internal UGC. Ask your employees to submit campaign– and brand-relevant content for social, and offer a prize for published submissions.
This is your boost day. Check your progress towards your 30-day goal. Are you just a tad behind? This is your day to pull out all the stops: post more frequently, host a giveaway or impromptu Twitter Chat, get a surprise influencer/partner on your Facebook Live.
Challenge yourself to blow past that finish line on day 27–this will force you to get more creative than ever before.
Take a marketer you know and admire out to lunch, or approach him or her on social and ask for a quick chat. Come prepared with a set of questions, as specific as possible.
We recommend choosing a particular campaign you were floored by and digging deep to find out what you can learn for your own brand.
This information will help you on day 30 when you take a look at how far you’ve come and where you need to make major modifications.
Round up your influencers for a group chat to discover how they’ve perceived your campaign, and what kind of feedback they’ve received from their respective audiences. This information will help inform your 30-day review.
It’s time for your 30-day review. You’ve built a campaign that will keep going, but what have these 30 days taught you? You’ve gotten agile.
You’ve learned a lot about which content your audience will consume, and which they decline or ignore. You have a good idea about whether or not your messaging is on the right track.
An Ultimate Guide To Abstract Custom Logo Design
When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.
Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style.
There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.
Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business.
Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.
Do’s for Abstract Logo Design
1. Keep it Simple
Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.
Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.
So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.
3. Make it Memorable
Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind.
It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.
4. Choose the Best Color
Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.
In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.
5. Multipurpose Design
Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.
Don’ts for Abstract Logo Design
1. Do not Over Crowd your Abstract Logo
Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.
Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.
2. Avoid Too Much Simplicity
We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.
3. Do not Copy
Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.
On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.
4. Avoid Color Blast
Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.
Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.
Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.
Abstract Designs That Make Your Logo More Artistic
1. Design with Solid Shapes
Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best.
2. Design with Lines
We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business.
3. Design with symmetrical patterns
You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design.
Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo.
4. Illustrative Designs
If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly.
Some of the Famous Abstract Logo of Big Brands
An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands.
Abstract logo for Fashion
We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract.
Abstract Logo for Food
Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them.
Abstract Logo for Tech
Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name.
Abstract Logo for Sports
Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands.
How Will you Find Inspiration for Abstract Logo Design
Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead.
Think about your audience and think like your audience. Prioritize customer’s preferences and then start.
Go for Mood Boards
Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet.
You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time.
Check Your Competitors
Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.
What Makes a Good Logo
The one which conveys your brand message instantly and is easy to recognize is considered a good logo.
- Notable and unique
- Striking and catchy
- Easily fit to any size at any place
- Always brings recognition to the brand.
There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.
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