DoubleClick is a name that has become synonymous with the digital advertising industry. This company, which was founded in 1996, has played a pivotal role in shaping the landscape of online advertising. From its inception to its acquisition by Google, DoubleClick has been at the forefront of innovation, providing solutions that have revolutionized the way businesses advertise online. In this article, we delve into the background of DoubleClick, its founders, its revenue, and more.

Background of DoubleClick

DoubleClick was founded in 1996, at a time when the internet was just beginning to take off. The company was one of the first to recognize the potential of online advertising and quickly established itself as a leader in the field. DoubleClick developed a technology that allowed businesses to track the effectiveness of their online ads, providing valuable data that could be used to refine marketing strategies. This technology was a game-changer, making DoubleClick a key player in the digital advertising industry.

The Founders of DoubleClick

DoubleClick was founded by Kevin O’Connor and Dwight Merriman. O’Connor, who served as the company’s CEO, had a background in software development and had previously founded a successful software company. Merriman, on the other hand, brought his expertise in database technology to the table. Together, they created a company that would go on to shape the future of online advertising.

DoubleClick’s Revenue

DoubleClick’s innovative technology quickly attracted a large number of clients, leading to significant revenue growth. By 1997, just a year after its founding, the company reported revenues of $30.1 million. This figure continued to grow in the following years, reaching $151.9 million in 1999. After its acquisition by Google in 2007, DoubleClick’s revenue was incorporated into Google’s advertising revenue, making it difficult to determine the exact figures. However, it’s clear that DoubleClick has been a major contributor to Google’s advertising success.

DoubleClick’s Acquisition by Google

In 2007, Google acquired DoubleClick for a whopping $3.1 billion, marking one of the largest acquisitions in the tech industry at the time. This acquisition allowed Google to expand its advertising capabilities, integrating DoubleClick’s technology into its own advertising platform. Today, DoubleClick’s technology continues to play a key role in Google’s advertising operations.

DoubleClick’s Impact on the Digital Advertising Industry

DoubleClick’s impact on the digital advertising industry cannot be overstated. The company’s technology has revolutionized the way businesses advertise online, providing them with the tools to track the effectiveness of their ads and refine their marketing strategies. Furthermore, DoubleClick’s acquisition by Google has further cemented its position as a leader in the industry, contributing to the development of new advertising technologies and strategies.


In conclusion, DoubleClick has played a pivotal role in shaping the digital advertising industry. From its innovative technology to its significant revenue growth and its acquisition by Google, the company has left an indelible mark on the world of online advertising. As we look to the future, it’s clear that DoubleClick’s legacy will continue to influence the industry for years to come.

By understanding the history and impact of companies like DoubleClick, we can gain valuable insights into the evolution of the digital advertising industry. This knowledge can help us anticipate future trends and make informed decisions in our own marketing efforts.


Alex likes to write about anything related to technology, marketing and gadgets. He sometimes reviews the latest tech and also writes on other blogs.