Author: Dawn Bowman

Dawn Bowman is the Managing Editor for Shane Barker Consulting. She was previously the Managing Editor at KillerStartups, and In her spare time, she writes short stories and song lyrics.

Instagram or Snapchat — which one should you choose? Both platforms are similar. They each have a huge audience base and are suited for visual marketing. So, it’s not an easy choice. But most marketers are picking Instagram over Snapchat. Instagram has over a billion monthly active users while Snapchat has about 218 million daily active users, worldwide. But that’s not the only reason why marketers prefer Instagram for promotional campaigns.  After all, 39.9% of social media users in the USA used Snapchat in 2018, making it a powerful marketing platform. However, the same study revealed that…

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