It’s literally impossible to market effectively without a heavy social media presence these days, and for some businesses, social media can be enough of a platform to fulfill all marketing goals.
No matter what you’re looking to market, you absolutely can’t afford to make social media marketing mistakes in an increasingly connected world, so follow these tips to get your message across as effectively as possible!
#1 Client Comes First
This is really important to remember. You might want to expand your client base or focus on different products, but remember that your current clients are your followers, and to keep them as clients then you will need to speak to them too.
This doesn’t mean you can’t market your new stuff and reach out to more people, but never forget to post content directed at your loyal customers.
#2 Keep Your Word
To be successful in any business, you need to do what you say you’re going to do, or your client will lose faith, and you will lose them. On social media, this is even more important, as everything is time-stamped and what you said is right there on their screen. If there’s a competition, an announcement, vlog, or new product that you say you will post on Friday, then it really does need to be there on Friday.
This encompasses a lot of factors. Focus on what you want your customer to do, whether that is to ‘like and share’ or add something to their basket, or sign up for something.
Don’t ask them to do all three.
Also, focus on information relevant to you, don’t post random things that are irrelevant, and never forget your target audience in your post – focus on them or your message could be lost.
#4 Know Your Audience and Engage With Them
You need to know what your audience wants, and social media is a really great way to get to know them and make them feel valued.
Respond to comments, like other relevant pages and posts, link back to yourselves on relevant posts so your audience really feels like they know you, and that you care.
#5 Always Have a Plan!
Having a plan is essential, followers won’t just come to you. Decide how much you’ll invest – if not in money, but in time – in social media marketing, and stick to it. Plan your content, have a clear strategy, don’t rely on likes for random posts, as those likes may not be from your target audience, or anyone interested in your product.
#6 Use Tech To Track
Use everything at your disposal, though google analytics is normally the first step, to see what time, day, and content is attracting the most content, and try to build on that.
Figuring out what times and whether articles, videos, gifs, or whatever is driving traffic is a great thing to know and build on.
#7 Use the Right Platform
If the majority of your users are finding you on Facebook, then focus on that, you don’t need to be on every single platform to be effective.
There is no use using Snapchat to get through to people on Instagram, you are wasting your time and energy when you could have a time-saving and effective strategy.
#8 No Fakes
Everyone can tell when your followers are fake, it’s very simple when your base and your likes are so drastically different. While it may be harder, having an organic base that has supported you and interacts with your feed looks way better to the public.
#9 Make Sure You Proofread!
The public in general on social media are extremely unforgiving when it comes to grammar mistakes, and factual errors are so easily checked by google that you will be called out straight away.
And when you’re looking to market something, whether it’s yourself or a product, you need the trust of a customer, they need to feel that they can put their faith in you.
That is unlikely to happen if your posts are accompanied by a bunch of negative comments regarding your accuracy.
You need to appear smart, competent, and reliable, and a great way of doing that is making sure your content is perfect before you post.
There are some amazing online resources specifically designed to ensure your content is awesome, and there is no good reason not to use them!
Some of the best ones to ensure grammatical correctness are:
- Ginger Software– this app is really great for non-native English speakers, as it includes a dictionary, grammar checker, and will even help rephrase complex sentences to ensure your writing is clear and high quality
- Hemingway App – this is an amazing site for marketing as it emphasizes strong writing styles, removing adverbs, overly long sentences and other awkward features that may appear in your work
- Type my essay – some people, however, will always prefer a real person looking over their work and providing suggestions, comments, and improvements. For a personal touch from an expert, you can try the following online writing tool.
- Readability-score – it’s essential to write your marketing posts with your audience in mind. Check the reading level of your text with this website to make sure you’re not treating doctors like thirteen-year-olds or vice versa
- Edit Minion – this is a new site, but really effective at analyzing short passages and picking up on the common mistakes that spelling and grammar checkers often miss. This is super quick and completely free
- Assignment help – here experts will review your work and will be able to improve your language and strengthen your message.
- Autocrit– is an awesome way to review your texts in an in-depth way, that picks up on mistakes a human often doesn’t – like too many adverbs or the passive voice
- Word count tool – if you’re not using word, this little site is a handy way to monitor the length of your content – you should be aiming for at least 300 words per post, and this can make sure you’re hitting those targets.
- PhD writers – the tool suggests a professional to look over your work and pick up writing errors that a computer can’t, and offer helpful suggestions.
As all of these resources are available online, and many of them ae actually free, it would be madness to not utilize all the help you have available to you, and produce the most effective social media marketing ever.
There are no excuses for inefficient or ineffective social media marketing – follow the above steps and success will follow you.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.
How to Increase the Loading Speed of Your Website
Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday – traditionally the two biggest shopping days of the year.
What’s worse is that this situation is totally unnecessary. You could have kept those visitors if you had just reduced your website’s load time.
By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem.
Why Speed Matters
Speed matters first because it is one aspect of an efficient, high-functioning website. Nowadays, when most people access the Internet on the go from mobile devices, site speed has become especially important.
But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google.
Ever since the introduction of Google’s Mobile-First Index, site speed is Google’s official ranking factor. This means slow load time means decreased rankings, hence poor site visibility.
Site speed has a huge effect on usability and conversions. If people are leaving because your site is too slow, they are not converting.
No wonder many companies are focusing on improving site speed nowadays. Pathwwway, a product design and development growth-oriented company, names load time any business’s top priority.
For these reasons, web developers say that increasing site speed is “an essential skill for any website owner.”
Here’s an extensive list of strategies for speeding up WordPress (WP) websites in particular.
Evaluate Your Site
First, you should objectively test the speed of your site. To do so, you can use GTmetrix or Pingdom, both of which provide a detailed analysis of what (if anything) is causing your site to lag.
These tools measure if your site is too slow and you can also use them to continually monitor its performance. Remember that your goal should be for your pages to load in under two seconds. Faster than that is even better.
Have a Good Foundation
Make sure that you have a good hosting provider. Most likely your best bet is to opt for a virtual private server (VPS).
Shared hosting will slow you down too much, and a dedicated server probably has more power than you need and is too expensive.
You should also consider managed WordPress hosting created especially for WP sites. With managed hosting, you won’t have to be responsible for the technical aspects of your site.
Keep this same mentality when selecting your theme.
Choose one that only has what you need, keeping it as lightweight as possible. One strategy is to opt for a minimal theme and then add plug-ins to add additional functionality.
You might also consider utilizing a content delivery network (CDN).
The closer a server is to a user, the faster the loading time will be. A CDN takes your static files and distributes them on various servers across the world so that your site is closer to people than it would have been otherwise.
There are even solutions that will allow you to host parts of your site through a CDN. Some CDN resources you can check out are:
- Amazon Cloudfront
- Jetpack (a plugin)
- WOT Cache
Updates and Maintenance
It should go without saying that you should keep all of the elements of your site as up to date as possible.
This includes everything from HTML and PHP to your theme and plug-ins.
Your hosting provider is responsible for your site’s primary updates, but you should still keep an eye on them.
The more up to date your technology is, the more secure your site will be and the more efficiently it will run.
Clean up your database as it gets bloated with data you aren’t actually using. You should eliminate anything you aren’t using (plug-ins, widgets, etc.).
Other Tactics for Decreasing Loading Time
Speeding up your site is about enabling it to do as little as possible. With this principle in mind, consider doing the following:
- Don’t host videos on your site – auto-embed them
- Compress your images and your website files
- Reduce server requests (e.g., limit how many posts you show on each page, break comments and posts into pages, implement lazy loading for images)
- Allow caching, WP Rocket is a great WP Caching plugin.
- Concatenate files (i.e., combine them into one larger file)
- Minify files
- Limit what you can (such as post revisions, buttons, and widgets)
- Deactivate pingbacks and trackbacks
- Include an expires header in your static resources (this determines the length of time a visitor’s browser caches content)
- Optimize CSS delivery
- Prioritize above the fold content
Use a Web Design Platform Made for Site Speed
If your current content management system or theme is giving you a bad time, speed-wise, switch as soon as possible. Don’t try to fix or adjust. Use a website builder that gets it.
Duda is a solid example of an agency-friendly website building platform built from the ground up to minimize load times. Duda CTO Amir Glatt even published a detailed article describing what they have done to get Duda’s infrastructure as aligned as possible with Google’s best practices for page speed, achieving better scores than Wix, Weebly and even the mighty WordPress.
Accelerated Mobile Pages (AMP)
It’s old news that people are using mobile more and more for all of their online activities. Not only does your site need to load quickly but it also needs to load quickly on smartphones. Because of the widespread use of mobile, Google has released Accelerated Mobile Pages (AMP), which is “a whole new way of creating web pages and effectively changes the mobile web.”
AMP is open-source software designed to boost loading speeds on mobile devices. Even before AMP, Google took steps to favour mobile-friendly sites. So the better your site’s mobile-friendliness, the better it’s ranking.
Test, Audit, Fix
Testing, monitoring and auditing how your site performs should be done on a continuous basis. Your site might be generating errors any minute due to redesign, new features, new sections/products being added, seasonal traffic spikes, suddenly social media success, etc.
Serpstat is an advanced SEO platform that can help with auditing your website and alerting you of errors on a regular basis. It will break loading speed issues into two groups for you to easily prioritize:
- High priority
- Middle priority
It will also provide explanations for each item they are checking for you to better understand any issue and easily delegate the task to a non-SEO team member.
Everyone Benefits from Fast Loading Speed
No matter what area of life we’re talking about, people appreciate having experiences that are orderly, seamless, and fast.
Optimizing your site for speed will set you ahead of the majority of websites on the internet. The result will be that you lose fewer visitors and increase your revenue.
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