Blogging has been around for quite some time now. What started to be just a personal homepage by a college student in 1994, become a massive network and strategy these days. While different trends arrive at the start of every year, and many folks think that these trends may overthrow blogging, it did not.
Blogs remained to do their job up to these days, which is to deliver favourable results to any website. Its capability to drive website traffic has been one of the many reasons why a lot of business owners and marketers leverage this. Many have used blogs as a marketing tactic to encourage readers to visit their sites and learn about their brand by offering valuable information.
The Relationship of Blogging and SEO
While it gives many favourable things in your SEO campaign, SEO is not purely blogging, nor it directly affects your SEO ranking. Owning and crafting your blog will not make you rank higher in search engines instantly.
What blogging does in your SEO is it give several vital factors that help you in your SEO campaign. These factors are essential in making sure that your website will climb high in search engines. Blogging can create a significant impact on how your site and improve its overall performance.
Four Reasons You Need To Blog For Your SEO Strategy
Helps You Crawl in Search Engines
Unless you have already established your name, considered a leader in your industry, and your company’s net worth is worth a multi-billion dollar, then you know people will be looking for you even just using a single keyword. But if not, you have to work on the use of proper keywords that will drive people to your site.
Blogging allows you to write posts that will give your site a better ranking when people do their searches on search engines. Using long-tail keywords in your blogs can help your online visibility. Long-tail keywords are keywords that are comprised of three to four keywords and are very specific. These type of keywords perform better when it comes ranking than the single generic keyword.
When used in your website, long-tail keywords seemed to be a bit off and out of place. Blogging provides you with an avenue to incorporate these keywords without sounding too pushy and sales – centred. With blogging, it comes off naturally while giving you a higher rank in search engines.
Makes People Stay Longer in Your Site
Everything that customers do on search engines from to moment they click on your link and when they leave right away after visiting your website, your article or even a specific product page and return to search page can send a signal to Google. Google interprets this that the site that has been click on does not offer any help and the article is not useful. It will be a factor to give your website a lower rank in search engines.
When a visitor clicked on your site and stayed for a short while, this sends a signal to Google that the website offers something helpful and provides valuable information to its visitors. It will be then a determiner to give you a higher in search engines as you give answers to people’s query.
When your website has a blog post that appears on search engines and provides the needs of the customers, they will most likely click on it and stays on while to read it. Though Google did not give a specific amount of time to be spent by customers on a website they are on before they determine it to be a decisive ranking factor, Google made it clear that is it something they value.
Builds Your Online Authority
One of the many goals you have in building a website and investing so much time and efforts in your online visibility is to establish your credibility and your authority. You want people to view you as a trustworthy leader in your industry that will make them trust you.
Writing a valuable blog on your site does not only give you the chance of obtaining higher ranking in search engines through your site’s visitor. What it also does to you is it also allows you to establish your online authority. When you have valuable content on your website, people will start quoting your blog as a reference and provides you with additional online visibility. As this happens, you become a figure of authority.
Though this is not an easy success and requires much effort from you by offering thorough, informative contents, results will be worth it. Google will take notice of this and will improve your search ranking results.
Makes Your Social Media Calendar Full
Social Media and SEO have always shared a special kind of relationship. Though they do not generally affect each other directly, they always compliment each other. What better ways can social media can promote and drive traffic to your site? It is by sharing valuable content from your website’s blog post.
Regular sharing of your blog posts can do gold in your social media platforms. Sharing of content will increase visibility and provide information that people do not know they need. When these people click on the link, your website activity will increase, and you will attract more site visitor.
Even with the emergence of many new activities that can boost your SEO strategy, one cannot undermine the importance of blogging in achieving your SEO goals. Blogs can do wonder in your website. It can establish your online reputation, promote the formation of the community surrounding your brand, share the latest updates in your company and help you give highlights to the things that you offer.
While it offers you a vast opportunity that will be beneficial for your company and your brand like improving your SEO rankings, you have to take note that unhealthy blogging can hurt your SEO efforts. Thin contents, wrong grammars and poorly written articles can affect your ranking and give you negative results. So, it is vital to be on the lookout.
Blogging is more than just producing a 1000-word article. It should offer in-depth value to your readers. Make it good content that is on point and engaging. Though it seems like a simple process, it is not and would require your effort and time. However, if you do it right, you will enjoy its reward for a very long time.
Top 7 SEO auditing and monitoring tools in 2020
Are you a newbie or an expert in digital marketing?
Are you using the right professional SEO audit tools to optimize your content on the website?
Don’t worry, here I am going to give you the few tools that improve your skills in digital marketing.
Each and every digital marketer should know how to perform a professional SEO site audit, but doing so entirely “by hand” is a time-consuming and difficult task.
Instead of spending much time on manually handling the SEO, a digital marketer should focus on the most reliable SEO audit tools. These tools will help the digi people to address critical website issues, that creates or brings a negative impact on the site performance.
As a digital marketer, if you want to know more trends, pitfalls and how to establish your business, there are certifications like digital marketing course, SEO marketing, etc.
To help you, I have presented the best SEO audit tools that help to make your website more search engine friendly and achieve success.
Yeah, now let’s walk through each and every SEO audit tool in -depth.
Top 7 SEO auditing and monitoring tools in 2020
Google Search Console
Google Search Console is a free service provided by Google that enables advertisers, web developers or site administrators to easily track their appearance in Google Search results.
Google Search Console provides tools and reports that help users identify some of the most common technical SEO issues. You can use the platform to check that Google’s web browsers are able to access all pages on your site, ensure that new pages are indexed as planned, and receive updates when Google detects indexing or spam problems on your website.
Aside from the professional SEO features, the console enables businesses to browse the complete backlink profile of their website and track all their keyword ranking positions on the SERPs.
Screaming Frog is among the leading companies in the field of technical SEO auditing, with a consumer base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a web crawler that quickly analyses web pages of any size and provides technical SEO personalized recommendations.
Use an SEO spider to recognise broken links on your website, find sections with poorly customizable or missing metadata, generate accurate XML sitemaps that speed up indexing, diagnose and fix broken redirect chains, find duplicate pages, and more.
Semrush Site Audit
SEMrush is one of the most reliable and popular all-in-one search marketing software platforms in the world. The system enables its professional Seo audit capabilities through a single site audit tool that diagnoses over 130 technical and on-page SEO issues.
SEMrush covers the full range of technical SEO performance concerns in the execution of a website audit. The major difference between SEMrush and these other tools lies in their dashboard and reporting capabilities. SEMrush offers thematic reports, custom reports that users can access that are specific to one aspect of technical SEO.
Custom reports for crawlability, site performance and international SEO are available – just to name a few. The tool also highlights the major technical issues affecting performance, making it easy for digital marketers to prioritise their workflow optimisation.
Ahrefs SEO audit
Ahrefs competes for high positions among the best and most reliable all-in-one SEO resources. To its credit, Ahrefs offers one of the most detailed and user-friendly technical SEO audit resources you can find on this list.
Ahrefs would provide you with all the computing tools you need to conduct your audits and other services. The Ahrefs site audit software automatically identifies over 100 technical and on-page SEO issues that could have a negative effect on your SERP rankings.
The best thing is that such issues are organized by category and analysed into full-colour chart reports that you can print and either share with your team or present to your customers. The types used here include output, HTML tags, social tags, content quality, incoming and outgoing links, broken images or scripts.
Hubspot Website Grader
HubSpot launched a Web Grader tool that helped companies explore search engine optimization opportunities. Since a lot has changed since then, the company has developed a new and updated version of the tool for 2020.
It is a free online SEO audit tool that generates personalized reports based on the performance, mobile-ready, SEO and security, etc.
To get the grade of your website, go to the Grader website, enter your URL and email, and then get your ranking. In a matter of seconds, you can see a ranking between 1 and 100 as well as a comprehensive chart.
When you have received your study, you can see actionable insights into how you can boost the efficiency of your website to drive more traffic.
BuzzStream could be the cheapest way to handle your outreach to people who can provide inbound links to your website.
While backlinks to your website are vital to Google ranking well, the outreach you do when building a connexion may feel a lot like a cold call. BuzzStream makes it easy to find the right people, come up with interesting email addresses, and watch who’s going to approve them.
BuzzStream lets you recognise outreach candidates based on their profession and how they are active across different social networks — so you know who would be most open to your backlink request and raise your Google ranking.
Moz’s Pro tools
The Moz Pro subscription is used as an all-in-one tool to increase the search ranking of your company. Moz’s range of research tools provides subscribers with the information they need to identify SEO opportunities, monitor progress, report and maximise their overall efforts.
For example, the Crawl Test tool uses Moz’ own web crawler, RogerBot, to examine up to 3,000 links on a given URL. When completed, users will receive an email report describing the data for each page linked to the site.
All the above-mentioned SEO audit and monitoring tools help digital marketers to improve their website performances to a great extent. Each and every tool has its own importance in terms of efficiency. Try them one after the other, based on your requirements. Even if you found any other helpful tools just comment on them.
How to Boost Search Traffic Using Long-Tail Keywords
Are you tired of trailing behind on the search engine results pages (SERPS)?
I get you. Nobody likes losing out to competitors. But what should bother you most is when you invest effort and money in SEO but don’t get the desired results.
If that sounds familiar, you’re reading the right article.
Your SEO efforts may be failing if you are investing in outdated SEO techniques, like targeting short, popular keywords.
You need to revamp your SEO strategy and start focusing on long-tail keywords.
Actually, it’s a sound strategy, backed by research and successful use cases.
In this post, I’ll explain how you can take advantage of long-tail keywords to top the SERPs.
But first, let’s talk about what long-tail keywords are and why they matter.
What Are Long-Tail Keywords and Why Do They Matter?
Long-tail keywords contain three or more words. They are very precise but unpopular search terms. By “unpopular,” I mean they generate fewer searches than corresponding shorter keywords. Then, why do I recommend using them?
That’s because long-tail keywords convert exceptionally well. They closely resemble the actual search queries that people type in search engines. Since they match user intent so precisely, they get more clicks and your website gets more targeted traffic.
One of my blog posts about Instagram Spaces is getting a lot of traction on Google. I compiled the keywords it’s ranking for, and here is what I found:
Note that “how to space out Instagram captions” (a long-tail keyword) beats its shorter counterpart (“Instagram spaces”) in most aspects. It’s generating more clicks, click-throughs (CTR) and gets me to position two on the SERPs.
Though it’s lagging in impressions, that doesn’t impact my website traffic as much as the other parameters.
If you’re still not convinced about the efficacy of long-tail keywords, take a look at their main advantages below.
1. Long-Tail Keywords Have Low Competition
There is fierce competition to rank for short keywords. But their targeting is not as precise as long-tail keywords.
Fewer marketers target long-tail keywords, though the trend is changing after Google’s Panda update. Lower competition means more opportunities to rank as well as more cost savings (more on that later).
Image via Instapages
To verify the low-competition claim, I did some keyword research of my own.
I compared the keyword difficulty (KD) of three semantically-similar keywords (LSI): “lose weight,” “how to lose weight,” and “how to lose weight fast.” Take a look at the results:
Image via SEMrush
The longest keyword had the lowest difficulty score (KD%). That means you can reach the top of the SERPs faster if you build your content around longer keywords. That’s good news as moving up one spot on SERPs can improve your CTR by nearly 30.8%, according to Backlinko.
2. Long-Tail Keywords Help Drive Qualified Traffic
I already mentioned how content that is optimized for long-tail keywords satisfies user intent.
What exactly is “user intent” or “search intent”? It is what triggers users to turn to devices (the web, in this case) in search of information. User intent can be transactional (buying-type), informational (educational-type), or navigational (locational-type).
If you understand a searcher’s intent, you can present them with content they are looking for, which can push them down the sales funnel.
Long-tail keywords help you align content with user intent.
When a searcher types a query like “affordable camping gear in Texas,” (a long-tail keyword), you know they are ripe to convert. You can serve them listicles of top suppliers or tools to search for vendors, or to your own product pages (if that’s relevant).
For doing this, you can create SEO pages with exact-match keyword anatomy. You can include the long-tail keywords in the page copy, meta-tags, and images so that Google crawlers don’t miss your page. You can create an SEO friendly landing page using the best landing page software.
If your content is insightful and high-quality, there’s a good chance that the searcher will engage with it. Being broad terms, shorter keywords don’t have scope for such precise matching. That’s why long-tail keywords are more effective in driving targeted traffic organically.
3. Long-Tail Keywords Are Cheaper
Now, we come to the best part about long-tail keywords.
Long-tail keywords have lower cost-per-click (CPC) compared to their shorter peers.
Image via Instapages
CPC is the actual amount you pay when you invest in pay-per-click (PPC) advertising. If you build your Google ads around long-tail keywords, you incur lower advertising costs since these keywords have a low CPC. As a result, you can draw more mileage from your advertising spend.
Refer to this image from the “lose-weight” example we saw earlier.
Each click on Google ads that target “how to lose weight” will incur you a cost of $1.21. The cost goes up as the target keyword gets shorter.
In short, long-tail keywords can help you excel at organic as well as paid searches.
How Can You Use Long-Tail Keywords to Drive Website Traffic
As you can make out, long-tail keywords can help you win the coveted top position on Google. No matter how often Google algorithms are updated, targeting long-tail keywords remains the preferred strategy of experienced content marketers.
Yes, long-tail keywords are the secret weapon to win more website visitors. But that doesn’t mean that you should stuff them in your landing pages and other pages. After Google’s RankBrain algorithm, such marketing ploys can get you a red flag.
Here are five ways you can use long-tail keywords naturally in your website content.
1. Write Keyword-Rich Headlines
Your page headlines grab the attention of Google crawlers first. So, front-load your long-tail keywords in your page titles.
If you’re wondering how to write catchy headlines, use Google’s Keywords Planner, Just insert your target keyword and hit the “Get Ideas” button.
Image via Google Keyword Planner
Google will list variations of your target keyword.
Next, identify the search intent of the keyword variation you select. Simply, copy-paste the keyword into Google’s search bar and click on “Enter.” Analyze the kind of pages ranking on the SERP. You will learn what kind of content Google indexes for the keyword.
Image via Google
In this example, I can see that service pages are topping the charts for the keyword “affordable search engine optimization.” So, I can either create a new, optimized service page or keyword-enrich my existing service page.
Whatever format you select, ensure that the keyword should fit naturally in your headlines and sub-headings. You can try LSI keywords in the Related Search section or auto-fill suggestions.
2. Write Long-Form Content
When we compare long-form and short-form content from an SEO perspective, longer content wins, hands down.
Why, you ask?
Because longer content offers more opportunities to add long-tail keywords. Your page’s keyword density increases. Plus, they allow you to deep dive into the topic and deliver value to consumers. All these factors add up to make your page attractive to search engines and visitors.
Since our key concern today is attracting website traffic, you need not worry about losing social audiences who don’t have the patience to read lengthy content. You can also use tools like LinkedIn automation tools, Facebook tools, etc to get best results for your social audiences.
3. Optimize File Names
Lastly, don’t forget to add long-tail keywords to your page URLs. Enrich your image URLs as well. The Backlinko research I cited earlier shows that if your page URL perfectly matches your target keywords, the organic CTR soars.
Image via Backlinko
Even Google recommends this. Their Search Engine Optimization Starter Guide says that site URLs should resonate with the page content, which is molded around keywords.
Image via Google
Are You Ready to Be a Long-Tail Pro?
Long-tail keywords are effective but underrated. However, seasoned marketers vouch for their effectiveness, especially for driving organic traffic. Today, I’ve explained how they can help you excel at PPC marketing as well.
Do you have any questions about SEO for website optimization? Leave them in the comments below. I’m always happy to answer.
- SEO7 months ago
100+ Digital Marketing Blogs That Accept Guest Posts
- Guides1 year ago
How To Get More Engagement For Your Youtube Channel?
- Social Media8 months ago
Use Hashtags On Instagram To Increase Visibility And Traffic
- Marketing5 months ago
The 5 Advantages Of Incorporating Social Shares With Native Content