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4 Reasons Why Blogging is Important to your SEO Strategy

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Blogging has been around for quite some time now. What started to be just a personal homepage by a college student in 1994, become a massive network and strategy these days. While different trends arrive at the start of every year, and many folks think that these trends may overthrow blogging, it did not. 

Blogs remained to do their job up to these days, which is to deliver favourable results to any website.  Its capability to drive website traffic has been one of the many reasons why a lot of business owners and marketers leverage this. Many have used blogs as a marketing tactic to encourage readers to visit their sites and learn about their brand by offering valuable information. 

The Relationship of Blogging and SEO

While it gives many favourable things in your SEO campaign, SEO is not purely blogging, nor it directly affects your SEO ranking. Owning and crafting your blog will not make you rank higher in search engines instantly. 

What blogging does in your SEO is it give several vital factors that help you in your SEO campaign. These factors are essential in making sure that your website will climb high in search engines. Blogging can create a significant impact on how your site and improve its overall performance. 

Four Reasons You Need To Blog For Your SEO Strategy

Helps You Crawl in Search Engines

Unless you have already established your name, considered a leader in your industry, and your company’s net worth is worth a multi-billion dollar, then you know people will be looking for you even just using a single keyword. But if not, you have to work on the use of proper keywords that will drive people to your site. 

Blogging allows you to write posts that will give your site a better ranking when people do their searches on search engines. Using long-tail keywords in your blogs can help your online visibility. Long-tail keywords are keywords that are comprised of three to four keywords and are very specific. These type of keywords perform better when it comes ranking than the single generic keyword. 

When used in your website, long-tail keywords seemed to be a bit off and out of place. Blogging provides you with an avenue to incorporate these keywords without sounding too pushy and sales – centred. With blogging, it comes off naturally while giving you a higher rank in search engines. 

Makes People Stay Longer in Your Site

Everything that customers do on search engines from to moment they click on your link and when they leave right away after visiting your website, your article or even a specific product page and return to search page can send a signal to Google. Google interprets this that the site that has been click on does not offer any help and the article is not useful. It will be a factor to give your website a lower rank in search engines. 

When a visitor clicked on your site and stayed for a short while, this sends a signal to Google that the website offers something helpful and provides valuable information to its visitors. It will be then a determiner to give you a higher in search engines as you give answers to people’s query. 

When your website has a blog post that appears on search engines and provides the needs of the customers, they will most likely click on it and stays on while to read it. Though Google did not give a specific amount of time to be spent by customers on a website they are on before they determine it to be a decisive ranking factor, Google made it clear that is it something they value. 

Builds Your Online Authority

One of the many goals you have in building a website and investing so much time and efforts in your online visibility is to establish your credibility and your authority. You want people to view you as a trustworthy leader in your industry that will make them trust you. 

Writing a valuable blog on your site does not only give you the chance of obtaining higher ranking in search engines through your site’s visitor. What it also does to you is it also allows you to establish your online authority. When you have valuable content on your website, people will start quoting your blog as a reference and provides you with additional online visibility. As this happens, you become a figure of authority. 

Though this is not an easy success and requires much effort from you by offering thorough, informative contents, results will be worth it. Google will take notice of this and will improve your search ranking results. 

Makes Your Social Media Calendar Full

Social Media and SEO have always shared a special kind of relationship. Though they do not generally affect each other directly, they always compliment each other. What better ways can social media can promote and drive traffic to your site? It is by sharing valuable content from your website’s blog post.

READ MORE:   How to Increase the Loading Speed of Your Website

Regular sharing of your blog posts can do gold in your social media platforms. Sharing of content will increase visibility and provide information that people do not know they need. When these people click on the link, your website activity will increase, and you will attract more site visitor. 

Final Thoughts

Even with the emergence of many new activities that can boost your SEO strategy, one cannot undermine the importance of blogging in achieving your SEO goals. Blogs can do wonder in your website. It can establish your online reputation, promote the formation of the community surrounding your brand, share the latest updates in your company and help you give highlights to the things that you offer. 

While it offers you a vast opportunity that will be beneficial for your company and your brand like improving your SEO rankings, you have to take note that unhealthy blogging can hurt your SEO efforts. Thin contents, wrong grammars and poorly written articles can affect your ranking and give you negative results. So, it is vital to be on the lookout. 

Blogging is more than just producing a 1000-word article. It should offer in-depth value to your readers. Make it good content that is on point and engaging. Though it seems like a simple process, it is not and would require your effort and time. However, if you do it right, you will enjoy its reward for a very long time. 

Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia - the leading software e-Commerce company in Australia and Softvire New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.

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SEO

100+ Digital Marketing Blogs That Accept Guest Posts

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Link building and guest posting can be difficult, you need to write content, contact bloggers and pitch your content, here are over 100 of the top digital marketing blogs that accept guest posts.

Digital Marketing Blogs

Hubspot

Domain authority: 89

Guidelines/Submission: https://blog.hubspot.com/marketing-guest-blogging-guidelines

Media Post

Domain authority: 86

Guidelines/Submission: https://www.mediapost.com/publications/masthead/

Volusion

Domain authority: 86

Guidelines/Submission: https://www.volusion.com/blog/guest-blog-volusion/

Business2Community

Domain authority: 84

Guidelines/Submission: https://www.business2community.com/become-a-contributor

GetResponse

Domain authority: 84

Guidelines/Submission: https://blog.getresponse.com/write-for-us

Breakline

Domain Authority: 52

Guidelines: https://www.breakline.co/write-for-us/

MarketingProfs

Domain authority: 83

Guidelines/Submission: https://www.marketingprofs.com/write-for-us

SEM Rush

Domain authority: 82

Guidelines/Submission: https://www.semrush.com/my-posts/about/

Smart Insights

Domain authority: 81

Guidelines/Submission: https://www.smartinsights.com/contact-us/

Benchmark Email

Domain authority: 79

Guidelines/Submission: https://www.benchmarkemail.com/blogs/detail/marketing-professionals-write-guest-blogs-for-benchmark-email

Optimizely

Domain authority: 78

Guidelines/Submission: https://blog.optimizely.com/guest-contributor-guidelines/

Pole Position Marketing

Domain authority: 75

Guidelines/Submission: https://www.polepositionmarketing.com/emp/write-for-us/

PRSA

Domain authority: 75

Guidelines/Submission: http://prnewpros.prsa.org/write-for-us/ 

Digitally Cognizant

Domain authority: 74

Guidelines/Submission: http://digitally.cognizant.com/write-for-us/

Marketing Toolbox

Domain authority: 71

Guidelines/Submission: https://marketing.toolbox.com/marketing-sign-in-page?returnTo=%2Fcontribute-to-tech

Site Pro News

Domain authority: 69

Guidelines/Submission: http://www.sitepronews.com/call-for-writers/

Invespcro

Domain authority: 67

Guidelines/Submission: https://www.invespcro.com/blog/the-invesp-blog-guest-post-guidelines/ 

B2B Marketing

Domain authority: 64

Guidelines/Submission: https://www.b2bmarketing.net/en-gb/blogging-guidelines

Spin Sucks

Domain authority: 63

Guidelines/Submission: http://spinsucks.com/site/be-a-guest-blogger/

MotoCMS

Domain authority: 61

Guidelines/Submission: https://www.motocms.com/blog/en/write-for-us/

Devrix

Domain authority: 60

Guidelines/Submission: https://devrix.com/article-submission-guidelines/ 

Tech Wyse

Domain authority: 59

Guidelines/Submission: https://www.techwyse.com/write-for-us/

Matthew Woodward

Domain authority: 58

Guidelines/Submission: https://www.matthewwoodward.co.uk/write-for-us/

Lucid Press

Domain authority: 56

Guidelines/Submission: https://www.lucidpress.com/blog/write-for-us

Propeller Ads

Domain authority: 56

Guidelines/Submission: https://propellerads.com/blog/how-to-submit-guest-post-to-propellerads-blog/

ADMA

Domain authority: 56

Guidelines/Submission: https://www.adma.com.au/blog/submit 

Copy Hackers

Domain authority: 55

Guidelines/Submission: https://copyhackers.com/write-a-guest-post/

Marketing Tech News

Domain authority: 55

Guidelines/Submission: https://www.marketingtechnews.net/write-for-us/

Fearless Flyer

Domain authority: 54

Guidelines/Submission: http://fearlessflyer.com/guest-post-guidelines/

Traffic Generation Café

Domain authority: 54

Guidelines/Submission: http://www.trafficgenerationcafe.com/about/contact/

60 Second Marketer

Domain authority: 53

READ MORE:   Google My Business: The Hows and Whys of Getting Your Business Listed

Guidelines/Submission: http://60secondmarketer.com/guest-post/

Ninja Outreach

Domain authority: 53

Guidelines/Submission: https://ninjaoutreach.com/write-for-us/

Men With Pens

Domain authority: 52

Guidelines/Submission: https://menwithpens.ca/guest-post-guidelines/

Lemonstand

Domain authority: 51

Guidelines/Submission: http://blog.lemonstand.com/write-for-us/

Pagewiz

Domain authority: 50

Guidelines/Submission: http://lp1.pagewiz.com/guest-content

Web Alive

Domain authority: 50

Guidelines/Submission: https://www.webalive.com.au/write-for-us/ 

WebEngage Monk

Domain authority: 50

Guidelines/Submission: https://monk.webengage.com/write-for-us/

Twelve Skip

Domain authority: 48

Guidelines/Submission: http://www.twelveskip.com/pages/site/1059/guest-blogging

Fortune Lords

Domain authority: 48

Guidelines/Submission: https://fortunelords.com/write-for-us/

Kuno Creative

Domain authority: 47

Guidelines/Submission: https://www.kunocreative.com/guest-blog-guidelines

Viral Blog

Domain authority: 47

Guidelines/Submission: http://www.viralblog.com/contact/

Web Analytics

Domain authority: 47

Guidelines/Submission: https://www.webanalyticsworld.net/2012/04/would-you-like-to-write-for-web-analytics-world.html

Web Analytics

Domain authority: 47

Guidelines/Submission: https://conversionsciences.com/about-old/guest-post-policy/

Inbound Now

Domain authority: 47

Guidelines/Submission: https://www.inboundnow.com/blog/guest-post-for-inbound-now/ 

DIY Marketers

Domain authority: 46

Guidelines/Submission: http://diymarketers.com/guest-post/

Realty Ninja

Domain authority: 46

Guidelines/Submission: http://www.realtyninja.com/editorial-guidelines 

Webfirm

Domain authority: 46

Guidelines/Submission: https://www.webfirm.com/write-for-us/

Healthcare Success

Domain authority: 44

Guidelines/Submission: https://www.healthcaresuccess.com/blog/case-studies-best-practices/write-for-us-share-your-proudest-marketing-moment.html

Rahul Digital

Domain authority: 44

Guidelines/Submission: http://rahuldigital.org/contribute/

Tech Magnate

Domain authority: 44

Guidelines/Submission: http://www.techmagnate.com/blog/become-a-contributor/

Lilach Bullock

Domain Authority: 43

Guidelines/Submission: https://www.lilachbullock.com/write-for-me/

Big Oak Ink

Domain authority: 42

Guidelines/Submission: http://www.bigoakinc.com/write-for-us-internet-marketing-articles/

Hellbound Bloggers

Domain authority: 42

Guidelines/Submission: https://hellboundbloggers.com/join-hbb/

Netvantage Marketing

Domain authority: 42

Guidelines/Submission: http://netvantagemarketing.com/blog/know-search-or-social-media-write-for-us/

Complete Connection

Domain authority: 41

Guidelines/Submission: https://www.completeconnection.ca/write-for-us/ 

Brand Driven Digital

Domain authority: 40

Guidelines/Submission: http://www.branddrivendigital.com/write-for-us/

iBlogZone

Domain authority: 40

Guidelines/Submission: http://www.iblogzone.com/guest-post-guidelines-and-submissions

Skyje

Domain authority: 39

Guidelines/Submission: http://skyje.com/write-for-us/

Devrel

Domain authority: 39

Guidelines/Submission: https://devrel.net/write-for-us

Blogging Bistro

Domain authority: 39

Guidelines/Submission: https://bloggingbistro.com/submit-a-guest-column-to-blogging-bistro/

Jayson Online Reviews

Domain authority: 38

Guidelines/Submission: http://jaysonlinereviews.com/guest-blogging-i-am-looking-for-guest-bloggers-on-my-blog/

iTechCode

Domain authority: 38

Guidelines/Submission: http://www.itechcode.com/join-itechcode/

Chatterbuzz Media

Domain authority: 37

Guidelines/Submission: http://www.chatterbuzzmedia.com/write-for-us/

Web Traffic ROI

Domain authority: 37

Guidelines/Submission: http://www.webtrafficroi.com/guest-post/

Result First

Domain authority: 37

Guidelines/Submission: https://www.resultfirst.com/knowledgecenter/write-for-us/

Dealer Marketing

Domain authority: 37

Guidelines/Submission: http://www.dealermarketing.com/write-for-us/

Rapid Boost Marketing

Domain authority: 36

READ MORE:   Evergreen Digital Marketing Techniques That Show No Signs Of Aging

Guidelines/Submission: https://rapidboostmarketing.com/guest-post-guidelines/

Brand Dignity

Domain authority: 36

Guidelines/Submission: https://www.brandignity.com/guest-blog-opportunities/

Growth Rocks

Domain authority: 36

Guidelines/Submission: https://growthrocks.com/write-for-us/

Rapid Boost Marketing

Domain authority: 36

Guidelines/Submission:

Reputation X

Domain authority: 36

Guidelines/Submission: https://www.reputationx.com/write-for-us

Tom Altman

Domain authority: 35

Guidelines/Submission: http://tomaltman.com/guest-blogging/

Holony

Domain authority: 34

Guidelines/Submission: http://www.holony.com/write-for-us/

Inkwell Editorial

Domain authority: 34

Guidelines/Submission: https://inkwelleditorial.com/guest-posts-wanted-submission-guidelines

Bosmol

Domain authority: 33

Guidelines/Submission: http://bosmol.com/write-for-us#.WTA5fBPyuCQ

Ethinos

Domain authority: 33

Guidelines/Submission: http://www.ethinos.com/blog/write-a-guest-post/

UK Linkology

Domain authority: 32

Guidelines/Submission: https://www.uklinkology.co.uk/contribute/

Muffin Marketing

Domain authority: 32

Guidelines/Submission: https://muffinmarketing.com/blog/

The Next Scoop

Domain authority: 31

Guidelines/Submission: http://thenextscoop.com/write-for-us/

Digital Branding Institute

Domain authority: 31

Guidelines/Submission: https://digitalbrandinginstitute.com/write-for-digital-branding-institute/

Digital Media Ghost

Domain authority: 30

Guidelines/Submission: http://www.digitalmediaghost.com/guest-post-guidelines.html

Inet Solutions

Domain authority: 30

Guidelines/Submission: https://www.inetsolutions.org/write-for-us/

Opportunities Planet

Domain authority: 30

Guidelines/Submission: http://www.opportunitiesplanet.com/write-for-us/

Scepter Marketing

Domain authority: 30

Guidelines/Submission: https://sceptermarketing.com/write-for-us/

Strategy Driven

Domain authority: 30

Guidelines/Submission: http://www.strategydriven.com/strategydriven-guest-article-submissions/

CLV Boost

Domain authority: 29

Guidelines/Submission: http://clvboost.com/write-for-us/

The Marketing Scope

Domain authority: 29

Guidelines/Submission: https://www.themarketingscope.com/want-write-us-follow-guest-post-guidelines/

Who is Essay

Domain authority: 29

Guidelines/Submission: http://whoisessay.com/write-for-us-submit-guest-post-business-blog/

Voy Media

Domain authority: 28

Guidelines/Submission: https://voymedia.com/write-for-us-guest-posts/

Izideo

Domain authority: 28

Guidelines/Submission: https://www.izideo.com/write-for-us/

Spectrum Group Online

Domain authority: 27

Guidelines/Submission: https://online-sales-marketing.com/about-us/write-for-us/

99 Signals

Domain authority: 26

Guidelines/Submission: http://www.99signals.com/write-for-us/

Opportunities Planet

Domain authority: 26

Guidelines/Submission: http://www.geekbusiness.com/guest-post-guidelines/

Start with Click

Domain authority: 25

Guidelines/Submission: http://startwithclick.com/contribute-your-knowledge/

99 Tech Post

Domain authority: 25

Guidelines/Submission: http://www.99techpost.com/write-for-us-on-seo-tech-web-apps-to-submit-guest-post/

Technical Minds Web

Domain authority: 25

Guidelines/Submission: http://www.technicalmindsweb.com/write-for-us/

IntNetworkPlus

Domain authority: 24

Guidelines/Submission: http://intnetworkplus.com/write-for-us-guest-post-guideline

Quibus Trainings

Domain authority: 24

Guidelines/Submission: https://www.quibustrainings.com/guest-posting-guidelines/

Monetize

Domain authority: 23

Guidelines/Submission: https://monetize.info/write-for-us/

VTNS Solutions

Domain authority: 21

Guidelines/Submission: http://www.vtnssolutions.com/blog/write-for-us/

Epicful

Domain authority: 20

Guidelines: https://epicful.com/write-for-us/

Is your website missing? Add your website here: email alex@bigframe.net to add your website here.

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Marketing

Evergreen Digital Marketing Techniques That Show No Signs Of Aging

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Things change with time, but the methods always remain the same. Whether you are marketing in 2002 or 2020, most techniques will never change. 

SEO has changed but the act of keyword marketing is still there. Social media marketing is still going strong although with some changes.

Similarly, many other marketing techniques have remained the same but the way we used to implement has changed tremendously.

With that said, let’s learn about the evergreen digital marketing techniques that are still prominent in 2020.

List of Evergreen Digital Marketing Techniques in 2020:

Email marketing

On an average ROI of $1, you get $42 in return, when using email marketing. Although this is not the standard everywhere, email marketing is still one of the most profitable ways of marketing in the digital world.

It wouldn’t be wrong to say that most Small-Medium Businesses (SMBs) use email marketing as a tool to recover their lost customers. You would be surprised to know that emails with customized subjects not only have higher email deliverability but also a higher open rate. And, emails that are personalized to users have the highest email conversion rate.

Oberlo reports that sending around three cart abandonment reminder emails result in more sales in comparison with a single cart abandonment rate.

Most marketers use videos in their emails to increase conversion rates. Videos work best when customers are not acquainted with your brand.

Search Engine Optimization (SEO)

SEO is another marketing technique that is evergreen. eCommerce SEO has changed in a way that Google keeps changing the algorithms that rank websites on search engines. 

READ MORE:   How to Scale Your Content Marketing Campaign: A Step-by-Step Guide

First, it was the panda update. Then it was the penguin update. Then it was the Fred update. Now it is the Bert update. And, recently, Google sent out a new core update a few days ago that has – according to most say – changed the way search happens. 

Whatever has happened to search is not going anywhere soon. This means that keywords have evolved from a three-word keyword to queries that people ask through voice searches on their smartphones.

Similarly, backlinks have changed from quantity to quality. Previously backlinks from any website would help increase site rankings. But now only websites that have a high DA can help your website increase in ranking. That’s how SEO while changing has remained paramount.

Moreover, Outlook studios reports that guest outreach is now another way of getting links to your blog. It has written a thorough article on how outreach can help your business.

Social media

Next, we have social media. Another evergreen marketing technique that you can use anytime to promote your products and content. 

Social media has been around for almost 20 years. First, we had Orkut. It was a social media tool that wasn’t used much for marketing. Now we have Facebook, Twitter, Pinterest, and many more. 

You can market your content and products on all these social media accounts; however the way you can market has changed. Most of these social media websites will mark your account as spam if you market too much. So you have to be careful about how you market your social media content.

Online reviews

Online reviews are not a marketing tactic but an awareness tactic that you can always use to your advantage. 

READ MORE:   100+ Digital Marketing Blogs That Accept Guest Posts

Online reviews have existed from the start of the internet. Many affiliate marketing websites thrive just because of online reviews because that’s what people read and then take action. The reason that has kept online reviews evergreen is that these reviews are mostly genuine. They help other customers know what deficiencies exist in a product or a service. 

One of the first online reviews was ‘United break guitars,’ a song about how United Airlines broke the guitar of a singer while he was traveling through that plan. The airline never apologized until he created a song and put it online as a review of the service he received. Bravo, no?

Today, there are online review sections on most prominent ecommerce websites where buyers can post a review about the product. If you have a website/blog, you can also write online reviews on it. Or, you can even publish reviews about your product on your social media profile. Every action can influence.

Referral marketing

Referral marketing is also called ‘Word of Mouth’ marketing of the digital age. Previously, people used to recommend products to others by word of mouth. 

Today, they can tell about a product or service through comments, emails, live chats, and even audio recordings. 

Referral marketing is not always trackable because, most of the time, people are referred to in private chats. But it still caters to a large number of customers buying a product. If you have a new business that needs activation, then turn your honest customers into your ambassadors and use them for your referral marketing activities.

READ MORE:   5 Easy Strategies to Help Small Businesses Get More Backlinks

Referral marketing is ever-green because, just like ‘word of mouth’ has existed throughout our life, referral marketing will always exist in one way or the other.

Affiliate marketing

Affiliate marketing is another great way to market in 2020. This type of marketing technique was very much a thing when the internet was still in its infancy. 

Amazon is one website that gets around 30 percent of its sales through affiliate marketers. There are many other ecommerce stores like Walmart, Jet, Newegg, and even AliExpress that have affiliate marketers working for them.

Similarly, Siteground, Kinsta, and many other hosting websites also employ affiliate marketers to promote their blogs and websites. WPBeginners is one of the fastest-growing hosting affiliate websites. It earns all of its commission through affiliate marketing and advertising space selling.

Paid marketing

Last but not least. Paid marketing is one technique that will never end. At the start of this decade, we were marketing through Google, Bing, Yahoo. Today, we still use these to market products but we also have Facebook and other social media websites for paid promotions.

We also have content marketing websites like Taboola, Outbrain, and others. Paid marketing is going BIG and it will continue to grow bigger due to the demand of digital marketers.

Bottom-line

We hope that you are now aware of what evergreen marketing techniques are. If you are starting a business today, you can easily use these marketing techniques to take your business to the next level. You will not even have to worry about these services fading out.

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