For small business owners, Pinterest is commonly one of the most valuable social platforms online. With upwards of 291 million active users, Pinterest stands out as a popular, high-traffic, and high-converting site for small business owners and marketers in various industries.
What’s more, since 55% of U.S. shoppers call Pinterest their favorite social media platform, it’s a great place to make sales and earn more clients.
The only tough part of using the platform is coming up with Pinterest ideas to drive that engagement.
Fortunately, we’ve got 15 fool-proof formats that will make it easier to come up with Pinterest ideas and use them to your brand’s advantage. Read on.
15 Pinterest Ideas to Help Your Brand Stand Out Online
Whether you’re new to the platform or you’re just looking for some simple ways to improve your presence on Pinterest, these 15 Pinterest ideas are a great place to start:
How-to posts make up a large percentage of Pinterest’s total posts.
Ranging from information on how to cook a whole chicken to video tutorials that demonstrate the construction of pallet chairs, these how-to posts feature a winning formula: they’re engaging, in-demand, and informative.
As such, how-to posts, guides, and tutorials have a 42% higher click-through rate than any other type of pin on the platform. How’s that for success?
2. Create various boards relevant to your brand
Pinterest is a highly visual platform, and it looks best when it’s fleshed out with multiple boards, options, and images. As such, it’s smart to create multiple boards for your company’s Pinterest presence.
In addition to giving you more chances and places to grab a reader’s attention, these boards also make your profile feel cohesive and professional.
For best results, keep your boards related to your brand or product, but have fun with them. For an excellent example of a company that does this, check out General Electric.
The company’s “Hey Girl” board is filled with science-centric “Hey, Girl” memes that are enough to make anyone fall in love.
3. Interact with other accounts by repinning
Pinterest can’t exist as a one-way street, and one of the most critical things you can do on the platform is to interact and engage with other brands. When you come across a company you relate to on Pinterest, re-pin their content onto one of your boards.
In addition to shaking up your content and giving your visitors something fresh to interact with, this also helps build relationships with other brands and strengthen your Pinterest web, so to speak.
Plus, since 80% of all the Pins on Pinterest are re-pins, you know there’s a high likelihood of your re-pin promoting another re-pin. For best results, use the search bar on the Pinterest home page to search for other content by keyword.
4. Create custom cover photos for each board
If you don’t set the cover photos for your various boards, Pinterest chooses them for you. In many cases, these auto-populated photos are poorly cropped or irrelevant to the board itself. As such, it’s critical to put in the effort to choose the images yourself.
Editorial calendar company CoSchedule does this by creating custom images for each of their boards. Ideal for creating a cohesive Pinterest presence and making your boards visually appealing, custom graphics are a must-have for anyone who wants to grow online with Pinterest.
5. Play with the shapes of images on your boards
When it comes to your Pinterest boards, don’t feel like every image you create or re-pin must fall into a cookie-cutter shape. Again, Pinterest is a highly visual platform and adding square, rectangular, and elongated images to your collection is a great way to keep people interested.
For best results, include a mixture of traditional, square images, and tall images (which research has proven are more eye-catching than wide images).
6. Make your images more colorful
Today, images that feature more than one dominant color earn 3.25 times as many repins per image than visuals featuring a single dominant color. This means that, if you’re going to create Pinterest graphics, it’s in your best interests to develop a brand color scheme and stick to it.
Remember, however, that while color can be an exciting touch, too much of it can easily get overwhelming.
7. Collaborate with other users and collect Pinterest ideas on group boards
What’s the point of a social platform if you’re not going to get social with it? One of the biggest benefits of Pinterest is that it allows users to create group boards.
Once created, these group boards can be used to collect pins, share Pinterest ideas, and create a more dynamic content environment that appeals to readers more closely.
For best results, only partner with other pinners or brands who complement your company and can add something without making your marketing message seem muddled or confusing.
8. Use a posting app to schedule your Pins
While Pinterest might seem like it’s all fun and games, there’s some science involved in the platform, as well. To get the most traction possible from your pins, consider using a post planner or a posting app to post them at the most rewarding times.
CoSchedule reports that the best times to Pin on Pinterest are Saturdays between 8-11 p.m. and Fridays at 3 in the afternoon. Beyond that, you can also pin between 1-3 p.m. on weekdays, 8-11 p.m., or 2-4 a.m., all of which should promote a spike in your engagement rates.
9. Use Rich Pins to make interacting with content easier
Easily one of the biggest things to hit the world of Pinterest in the last few years is the Rich Pin. Unlike traditional pins, which only comprise an image and a snippet of text underneath, Rich Pins feature additional information within the pin itself. To date, there are six different types of rich pins:
- Place: Place-focused Rich Pins feature the name, address, map, and phone number of a particular place.
- Product: Product Rich Pins feature availability and “where to buy” information, as well as real-time price.
- Article: Article pins feature a description of the story, a headline, the author’s name, and an option to save the story for future reference.
- Recipe: Recipe pins include cooking time, ingredient lists, and serving information so people can decide what to make and when.
- Movie: Movie Rich Pins contain information like reviews, cast members, and ratings right in the pin.
- App: App pins allow pinners to download an app without navigating away from the Pinterest app. They are compatible with iOS apps only.
Bear in mind that, to access Rich Pins, you’ll need to get started by prepping your website. You’ll also need to test your Rich Pins on Pinterest before they go live. It’s a simple process, though, and Pinterest offers support if you get stuck.
10. Run Pinterest ads to boost engagement
While few marketers think of advertising on Pinterest, the platform can be a valuable place to do it. Pinterest ads have tremendous potential to increase engagement and draw people to your website or products. To develop your Pinterest ad, you’ll need to follow these steps:
- Choose one of your best and highest-performing pins. This pin will be seen by a wide selection of people, so it’s critical to choose wisely.
- Target your pin. When you launch a Pinterest ad, you’ll be able to decide who sees it by setting up targeting, so the right people see it at the right time.
- Set your budget. Next comes the time when you get to choose whether you’ll pay based on visits to your site or engagement.
- Track your results. Once you’ve set up your ad, track it to find out what’s working and what’s not.
The best way to make use of social media is to connect your social platforms to the places where your other content “lives,” like your website and blog. To do this, you’ll need to add the “Pin it” button to these places.
Simple to install and easy for users to interact with, the “Pin it” button allows you to widen the reach of your content by enabling users to share content from your blog or website to Pinterest. This, in turn, makes your audience larger and helps leverage all your content, not just the material you’re physically posting on Pinterest.
12. Include CTAs in your pins
To create a pin that gets lots of shares, repins, and engagement, include a CTA within the pin itself. One great place to see examples of this is with financial pins. Check out this example to get a feel for what an in-pin CTA looks like.
By telling people what to do right inside the pin, it’s easier to promote engagement and spike curiosity.
13. Create list posts
List posts are incredibly relevant, valuable, and engaging – wherever they appear. To make the most of your Pinterest content, be sure to create a fair number of list posts. The beautiful thing about these posts is, in addition to the fact that they immediately create reader interest, they’re also relevant for companies in virtually all industries.
For best results, focus on list topics that showcase the benefits or drawbacks of something. These create emotional responses in your readers and help create an exciting reading experience.
14. Keep your pins cohesive
While it’s a bit tougher to adhere to a color theme or design trajectory on Pinterest than it is on another platform, like Instagram, where you have more control, it is possible. Except for the content you re-pin, aim to ensure that the content you share and create adheres to a certain design standard or features a particular color scheme.
These small considerations, when observed faithfully, create a cohesive and beautiful presence that helps your customers recognize your brand anywhere it appears on the web.
15. Pin frequently
There’s no way to rise to the top with Pinterest if you’re not pinning frequently. Experts in the Pinterest engagement industry typically recommend pinning ten times a day.
While this may seem like an overwhelming number, it can go a long way toward improving your overall presence and giving your followers something to look forward to.
Plus, the more you pin, the more relevant you’ll be in the fast-changing Pinterest universe!
Bonus: Create Pins Around Trending Topics
Once you’ve absorbed the above 15 tips, remember this final thing: trending topics are critical on Pinterest.
Research shows that creating pins related to trending topics can boost click-through-rate by 94%. Keep your eye on Pinterest’s “popular” section and pin similar content to help your Pinterest presence grow.
Pinterest Ideas to Help You Grow
For companies that want to build their online strategy, Pinterest is a great place to start. Simple to use, highly visual, and made for the mobile era, Pinterest represents the new face of marketing, and it will only become more important in the coming years.
While it can be tough to come up with fresh, new Pinterest ideas that will help your company grow, these 15 are a great place to start.
From developing pins that focus on trending topics to creating custom board covers, collaborating with other Pinterest users, making your images more colorful, and publishing informative, how-to posts, there are dozens of fantastic ways to stand out on the Pinterest platform and help your brand get noticed.
An Ultimate Guide To Abstract Custom Logo Design
When you hear the term abstract, what strikes your mind? Odd shapes, unidentifiable patterns, or symbols. We also assume that abstract designs only revolve around paintings, but no, it has also surrounded us in other forms like abstract logo designs.
Using an abstract design approach is a smart choice by designers to make their designs creative and unique. When you ought to have a custom logo design for your business, you search for something that signifies your brand. Abstract logos are the best in passing on unique ideas in cleverest yet simple style.
There are several other options of custom logo designs for your business, based on text and colors but through an abstract logo, you have a better chance to reveal your business exclusively.
Abstract icons contain geometric shapes and also differ from traditional or classical symbolic forms. It has a vast ground to play with colors and shapes, and it confers a vision to your Business.
Abstract logo designs are not understandable at first glance, and they can be challenging for your creative instinct even though some are easy to understand immediately.
Do’s for Abstract Logo Design
1. Keep it Simple
Simplicity is one of the main traits of an abstract logo, and they have the power to deliver those ideas and concepts beyond your imagination. It’s easy to turn your idea into visuals in the form of abstract logo designs with an abundance of simplicity.
Your business recognition comes from your brand representation, so it is suggested to consider a custom logo design that highlights every aspect of your business and connects it with the audience.
So, it is essential to do robust research before designing your abstract logo, as the Customers must quickly understand the replication of your business concept and.
3. Make it Memorable
Abstract logos are attractive because of their unique characteristics. It assembles the ideas that tell the fundamentals of your brand. Use symbols or icons that make your logo unforgettable that leaves a long-lasting impact on the audience’s mind.
It is the aim of a logo design company that they design the logo with a profound message and make it memorable forever.
4. Choose the Best Color
Without any doubt, we know choosing an appropriate color for your custom logo design is always an exciting part of the design process. Your color choice decision should be made wisely. As it encloses the awareness and impression for your audience.
In an abstract logo, color highly supports the visuals; your colors and visuals should travel in the same direction. Moreover, for the matter of fact, colors also influence the brand image and customers’ psychology.
5. Multipurpose Design
Make sure that you cover every aspect of the abstract logo, and it is easily modifiable according to every source of display. It should have the versatility to dive into many different themes. The abstract logo is not confusing to create, but it must fit every style.
Don’ts for Abstract Logo Design
1. Do not Over Crowd your Abstract Logo
Your custom logo design is the whole lot that introduces the brand and gains an excellent good reputation for your business. The same case with the abstract logo is informative, so it should not have too much detail.
Overcrowding your logo with extra colors, shapes and text might confuse your audience and fail in achieving the main objective.
2. Avoid Too Much Simplicity
We know that simplicity is the best policy, but it is not best when you overuse it in your abstract logo. Too simple and basic logo lacks in displaying the actual meaning of it. It happens that you get tired of using similar shapes and patterns again and again, but that doesn’t mean you oversimplify it without using any shape symbol or icon.
3. Do not Copy
Your branding logo is all about distinctiveness and novelty; it should have its look and recognition. Your custom logo design stands on its own; it must not be the copied logo of another similar brand.
On the other hand, if your logo has a similar look that leaves a bad impression of your brand and creates a distrust between the brand and its customers. Eventually, the abstract logo is all about creating a strong identity.
4. Avoid Color Blast
Color choice is an integral part of logo designing; the appropriate color choice is the success of your logo. Using too many colors in a single logo will make it look like a color pallet than an abstract logo.
Colors have a high power to evoke emotions and represent the brand so always choose the colors with an open mind and avoid the blast of colors on your logo.
Do check logo design company Logo Grand, an expert in custom logo design based on behavioral psychology of the target audience of your business.
Abstract Designs That Make Your Logo More Artistic
1. Design with Solid Shapes
Solid shapes are less complicated, and they send the innate message in your logo. If you want the audience to recognize your logo instantly, they go for this style. Companies like technology and educational institutes like accuracy in their logos, so solid shapes work best.
2. Design with Lines
We know that abstract design itself is way distinctive from ordinary things. They tend to portray your image. If we integrate lines in design, it shows connectivity—industries like architecture or construction use lines to share their idea of business.
3. Design with symmetrical patterns
You can acquire symmetrical patterns easily if you look around if you look in nature for a while. Clouds, minerals, sea, etc. everything shares a design.
Symmetrical patterns are eye-soothing; they give the feel of relaxation and peace. Meditation or health centers like to use patterns in their logo.
4. Illustrative Designs
If we are calling a logo abstract, that doesn’t mean it is entirely abstract. They do have symbolic objects in them. Adding illustrative purposes can show the value of your brand more clearly.
Some of the Famous Abstract Logo of Big Brands
An abstract logo is all you need for your business. They are not bound to any specific industry. So here, you’ll get to see some of the inspiring abstract logos of famous brands.
Abstract logo for Fashion
We might think that a logo for a fashion brand also should look fashionable. Fashion brands go with abstract logo design smartly. Instead, they have to use their name in a logo or any other icon they will go abstract.
Abstract Logo for Food
Designing an abstract food logo is fun because you have to play with colors and fonts and try different icons in them.
Abstract Logo for Tech
Mostly solid shapes work for the tech industry; they are modern yet minimalist. They usually have icons with plugs and circuits, or they go with initials of the brand’s name.
Abstract Logo for Sports
Like fashion logos, sports logos are also minimalist. They are adding initial referencing and related icons that show the connectivity with brands.
How Will you Find Inspiration for Abstract Logo Design
Start with an effective brainstorming; it helps you know what you need or what you have to ask from your designer, what you want to achieve through the design. Pen down your ideas, make rough sketches, and go ahead.
Think about your audience and think like your audience. Prioritize customer’s preferences and then start.
Go for Mood Boards
Visual always helps to understand one’s idea and mood boards are the best way to get the idea. It takes a little effort to find related stuff in the form of pictures, from magazines and posters. Simply cut out and paste printed photos on a single board or a sheet.
You can also go with a digital one. Unfortunately, you are making for logo inspiration, so it must be based on illustrations, graphics and then you’ll get to know what exactly you are leaning towards in a short time.
Check Your Competitors
Idea stealing is very common in the designing field, and competitors are everywhere. So it’s good to check on what is already existing in the industry and what you should avoid. Find out what makes you different from others—Hunt for one element that can create a massive difference in your logo design.
What Makes a Good Logo
The one which conveys your brand message instantly and is easy to recognize is considered a good logo.
- Notable and unique
- Striking and catchy
- Easily fit to any size at any place
- Always brings recognition to the brand.
There is no rocket science behind designing an abstract logo, but there are some guidelines to keep in mind while creating one. Abstract logo designs are always upgraded, and the first choice of designers will never go out of trend. All you need to follow the correct direction for designing an abstract logo for your company.
7 Reasons Why Its Important to Have a Niche
A niche is a focused, targetable segment of the market. You are a specialist providing a product or service that focuses on the specific needs of an identified client group, which cannot or are not being addressed in such detail by the dominant providers in your industry.
But it is important to understand that there is, in fact, a difference between your identified niche and your target market.
Your target market is a specific identifiable group of people you work with, e.g. women in the city, technology start-ups, creative agency owners, small and medium businesses in a particular revenue range.
Your niche is the service you specialise in offering to your target market.
For example, standing desks are aimed at professionals who work in front of a computer for long periods of time. This is a well-defined niche.
Here are 7 reasons why it is important to have a niche:
To avoid spreading yourself too thin
Instead of the risk of spreading yourself too thin in saying that ‘everyone’ is your potential client, niche marketing will help you to focus on a specific grouping of people, and particularly on what their needs and wants are.
You will unlikely to be able to serve everybody, so it is important to focus on what you do best and aim it at a specific group of people who will likely buy what you offer.
It is important to find out what is important to them, what blogs they read, their beliefs and attitudes, who the main influencers in that network are.
Having these insights means that you can develop products or services specifically aimed at this group, based on your thorough knowledge and understanding of what they are interested in.
It’s easier to identify and target potential clients and partners to work with
As the pool of people that exists for a niche is smaller than its mainstream equivalent, it will be easier to identify potential clients and partners to work with, as you can be much more targeted and laser-focused with your marketing efforts.
It’s easier to become an expert and well known in your niche
Niching means it will be much easier for others to understand ‘what you do’ and ‘for whom’, which will make it easier to position you as an expert in your field. As this group is more targeted and of a smaller size, you can rapidly become well known within this group of people.
Your profile and overall visibility will increase within this group. It is a small world after all!
More and better referrals
Since it will be easier for others to understand what you do and for whom, it, in turn, becomes much easier for them to refer more and better quality clients to you that fit the profile of your ideal client, as you have built up trust, credibility, visibility, and it is very clear as to what your specialism is.
The more unique you are, the less competition you will have
There will be less competition, as you will provide the specific services or create the specific products for the specific people you are seeking to help in a specific way that meets their needs. The BIG advantage of becoming more unique is that usually it can’t be easily replicated by your competition!
Marketing becomes much easier
Effective niche marketing should really help with your marketing, positioning and branding as you will attract the ‘right people’ much more easily and quickly. People with similar interests tend to behave and are attracted to similar things. This means that many of your clients will do all the hard work for you as they will refer you more and more because your profile, credibility and influence are readily apparent within your tribe.
More repeat business
As you are able to provide an increasingly better service or product, based on your specific client’s needs, it is likely that you will get more repeat business – people will come back for more, and as an added benefit will often start spending more with you as your relationship grows with them.
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